June 1 Children'S Day Approaching "Baby Economy" Is Expected To Heat Up The Three Major Areas.

Along with the "61" children's Day approaching, the online shopping platform has started the battle of "baby", and Tmall, Jingdong, vip.com and other electronic business platforms have launched the "61" activities.

Analysts said that with the increase of residents' consumption and living standards and the boost of business enterprises, the role of holiday consumption in recent years has been more and more significant, including festivals such as Valentine's day, mother's day and children's day, which all play an intuitive role in promoting the consumption of related industries. In recent years, the sustained and rapid growth of the mother and baby market has attracted considerable attention. Research institutes predict that the scale of maternal and infant market will reach 3 trillion yuan in 2018, and the annual compound growth rate will reach 14.5%. Second child policy This year, China has ushered in another fertility peak. The substantial growth of the audience has also added possibilities for this year's "61" consumption fever. And the stock price of the relevant listed companies is expected to achieve excess returns under the "holiday".

Coincidentally, in order to continuously improve the safety and quality of textile products for infants and children, the mandatory standard GB31701-2015 for children's clothing and safety of children's textile products will be formally implemented since June 1, 2016. This is the first mandatory standard for children's clothing in China. The spanition period is 2 years. Products that are manufactured before June 1, 2016 and meet the relevant standard requirements are allowed to continue to be sold in the market until May 31, 2018. Analysis of the industry, the implementation of mandatory standards for children's wear, industry standardization development can be expected, will be conducive to domestic leading Clothing enterprise 。

Three areas of concern

" Children's clothing

Children's Day is coming, and children's clothing is one of the holiday gifts, which is most concerned by parents. Coincidentally, since June 1, 2016, the mandatory standards for children's wear GB31701-2015 "infant and child textile products safety technical specification" will be formally implemented, which is the first compulsory standard for children's clothing in China. The industry said that the implementation of standards will be conducive to the development of industry standardization, leading domestic garment enterprises or welcome good.

Stationery

Stationery, as another category of children's Day gifts, will also benefit from the "children's day economy". With the June college entrance examination approaching, the "college entrance examination economy" will also heat up the relevant plates. The two events will stack up, and the stationery industry will be concerned.

Toys

Toys are also one of the major gifts for children's day. Hope is benefited from the "children's day economy" and the Shanghai Disney park opened in June.