German Fashion Brand Escada New CEO Candidate Finally Settled.

German fashion brands

CEO Glen McMahon resigned in July last year for personal reasons. According to the latest news from Germany, the new CEO Iris Epple-Righi will take office in September this year.

At present, Jrg Wahlers takes over the post of temporary CEO. After Iris Epple-Righi takes office, interim CEO Jrg Wahlers will return to its role as chief financial officer and chief operating officer.

Because of the unrest and poor performance of the executives, Germany was 10 years old last year.

The brand Escada announced that it had laid off 200 people, accounting for about 10% of the group's less than 2000 people.

Iris Epple-Righi has worked in Calvin Klein and Tommy Hilfiger in the past 13 years, and currently serves as Calvin Klein Europe.

Chief executive officer.

Prior to that, she co managed the Tommy Hilfiger brand business and served as the Retail Director of Tommy Hilfiger brand.

Iris Epple-Righ's career in Stuttgart.

Breuninger has been in the department store for more than 14 years.

Megha Mittal, chairman of Escada, praised Iris Epple-Righi as a senior executive with rich experience in the international fashion industry. She has a deep knowledge of product development, retail strategy, network development and sales growth.

Iris Epple-Righi points out that, as Escada, this is the most iconic feature of Germany.

The opportunity, because it has realized the real meaning.

To achieve a certain degree of customer base and recognition.

Escada was founded in 1974 by Margaret Ray, who was born in Germany.

As a fashion model, Margaret Ray once swept the European and American T stage with a beautiful blond hair and beautiful figure.

As the world's largest

One of the brands is the SCADA, one of Hollywood's famous movie stars Demi Moore and Paris Hilton. However, due to frequent management changes and strategic positioning errors, it has been in the downstream of high-end fashion brands, and sales and profits have declined sharply in recent years.

Escada acquired bankruptcy in 2008 after being bought by Megha Mittal, the wife of India steel tycoon Lakshmi Mittal, in November 2009.

Last year, the original ownership.

Its brand "Laurl" is Shenzhen.

With the acquisition of 84 million, the company owns its trademark ownership and operation rights in mainland China.