"Wanda 195 Global Purchase" Completely Changed To Baby Brand

It is only 4 months since the "Wanda 195 global purchase of cross-border electricity providers" project was established. Recently, news came out that the project entered a phase of suspension, and it is possible that the project will be aborted.

It is understood that Guangzhou Wanda 195 global purchase project has entered the mall price of 10 thousand yuan, to some merchants charged the intention of gold, later in each line shop 100 thousand yuan price, collected 18 shops total 1 million 800 thousand yuan margin, but so far, not only the project has not been promoted, even into a "no control" state.

Similarly, reporters yesterday found in Hangzhou Wanda Plaza, two months ago, is still in the decoration stage of the 195 global shopping shop, now has "changed face" to become a decoration for children's products facade.

Mr. Gao, who has been engaged in foreign trade for more than 10 years and now involved in cross-border business, told reporters: "Wanda 195 global purchase is essentially a cross border O2O mode combining online and offline, so that cross border e-commerce providers who have made online sales have opened offline experience stores in Wanda shopping mall. Consumers can buy and take away goods directly under the duty paid price online, or purchase them at the store after bonded at a bonded price, and then deliver goods from bonded areas.

In this project, the 195 global online shopping platform, Wanda entity store and cross-border e-commerce business have formed a closed loop of online and offline business models.

It is reported that Wanda 195 global cross-border cross-border e-commerce projects can attract a large number of businesses to pay attention to and join, a large reason is rushed to the platform when the launch of the "famous brand" global co founder Ye Guofu and Wanda's background.

But according to the 195 global business information, Ye Guofu is not a shareholder, and the actual controller is someone else. Later, due to various disputes and complex relationships, the project is difficult to push forward, and it is unable to repay some of the losses that have already been reached by the cooperative merchants.

At the same time, Wanda relevant responsible person said, the 195 global purchase project Wanda did not participate in the actual operation, do not participate in any management and management links, 195 is based on the third party platform mode in Wanda, Wanda did not occupy the stock and did not participate in the actual investment.

It is reported that some businesses in Guangzhou have spontaneously joined forces to safeguard their rights, and are prepared to seek solutions through judicial channels.

In February this year, 195 global purchase also held a strategic conference in Hangzhou, announced that Wanda 195 global purchase cross-border import commodity city will be located on the third floor of Gongshu Wanda Plaza, with an area of nearly 10 thousand square meters and will open in April 12th. It is expected that more than 100 cross border commodity operators will bring more than 20000 varieties of quality and cheap imports to Hangzhou residents.

Today, Wanda 195 global cross-border electricity supplier project "stop" news is rampant, Gongshu Wanda Plaza's commodity city status quo?

Yesterday, reporters came.

Explore Wanda Plaza.

On the third floor, the reporter found that it was originally "

The shop is still in a closed decoration state, while the words on the fence painting cloth are children's retail brand "child king".

The reporter specially asked the shop assistant of the boutique to confirm that the location was originally the site of the Wanda 195 global purchase of cross-border commodity cities.

When the reporters came here two months ago, the interior decoration was still in full swing. The words on the outside of the inkjet cloth were also printed on 195 global purchases.

The reporter contacted the relevant person in charge of planning and publicity in Wanda Plaza, Gongshu, to confirm the progress of Wanda's 195 global cross-border e-commerce project, but the other side refused to give a positive answer on the grounds of "permission reasons and inconvenient interviews".

Yesterday afternoon, the reporter also contacted the "children Wang" Hangzhou branch, the relevant responsible person said: "" child king "settled in Hangzhou Wanda Plaza, was recently negotiated, but the project has not yet fully started.

Although there is a word "under construction" on the outside of the door, the official disclosed that the interior decoration had not yet begun.

As for Hangzhou Wanda Plaza, the 195 global purchase project "stop" pairs.

What is the impact of regional businesses? Mr. Gao said: "when the 195 global purchase was held in Hangzhou, there were quite a lot of people who were intent on Wanda and Ye Guofu. However, after the press conference, the project was hardly promoted in Hangzhou. There was no such thing as investment and so on. There should be no dispute.

The 195 global shopping mall in Jiangmen, Guangzhou, has been opened in April, so the project suspension has a greater impact on the businesses that are there.

"Although Wanda 195 global procurement cross-border e-commerce project has not been successful, but in the context of consumption upgrading, I personally very optimistic about the development of this cross-border O2O mode."

Gao Jinjun said, "in the first tier cities such as" north to Guangzhou and Shenzhen ", the cross-border electricity supplier of this model is developing very well. Hangzhou has also experienced the experience of cross-border commodity lines. However, apart from the cross town in Xiacheng District, most of the offline experience shops are scattered.

I believe that even if Wanda doesn't do it, the future Hangzhou will bring together these scattered experience shops to make this new business model.