Subversion Of Traditional Underwear Molly Poked Female Pain Points
On the crowd raising page of Molly smart bra, apart from the high number of supporters, there are many supporters like 1 yuan, 9 yuan and 169 yuan. Behind these supporters are the vast majority of women, the real consumer groups. They do not know the blue ocean or the Red Sea. They only know whether the product is good or not.
tradition
Underwear
In order to protect, fix and support breasts, the adjustment underwear with natural breast enhancement has little effect on breast beautification.
Modern women are often faced with problems such as dysplasia, chest shape, too much pressure, chest pain and so on. These are all traditional underwear that can not be solved.
According to statistics, a woman is diagnosed with breast cancer every three minutes in the world. Every thirteen minutes, one woman died of breast cancer.
The incidence of breast cancer in China is two times faster than that in the world, and the number of patients in 2021 will be as high as 2 million 500 thousand.
As we all know, massage can promote blood circulation, effectively improve breast expansion, droop, asymmetry and other issues, so that the chest shape is more perfect, and to prevent breast cancer.
But massage is fastidious about technique and strength. Improper massage will lead to problems such as breast out of shape.
Molly smart bra combines traditional underwear with intelligence. Besides satisfying the basic needs of women relying on traditional underwear, it also makes a reasonable solution to the female pain points mentioned above.
The core function of Molly intelligent bra is to control the underwear by APP, and breast massage at any time and anywhere. The breast acupoint vibration massage created by it not only solves the trouble that women do not know how to massage, but also scientifically and accurately simulate massage, which can promote the circulation of Qi and blood, reduce the feeling of breast distension, help breast development for two times, and women can choose 5 different customized massage vibration frequencies according to their preferences.
A crown must be weighed.
Users are fastidious. If you want to get the favor of users, you must start from the user's point of view to achieve the ultimate goal.
Of course, that's exactly what it is.
molly
Intelligent massage bra can get the support of many users on the Jingdong crowd.
It is understood that the development of this smart bra bra takes about a year, and has more than sixty senior experts and software and hardware R & D engineers engaged in at least 15 years of underwear industry.
Molly smart bra through APP, not only can massage the breast at any time, but also users can grasp the breast condition in real time.
At the same time, in view of the demand of modern people's love of sports, APP uses the built-in microchip in the bra to record daily movement, effectively stimulate the potential of the body and develop the habit of recording sports at any time and place.
APP also has some minor functions, such as sedentary reminder, music follow up, hand-painted mode, gender interaction, etc. these small functions give the bra more possibilities, and bra not only stops at bra.
On the product, Molly uses honeycomb fabric to ensure that the bra has better air permeability. At the same time, the built-in chip is very small, users can not feel the sense of redundancy completely, and the chip periphery has adopted a high standard.
waterproof
High temperature resistant materials can protect smart chips from external influences such as bra washing.
It is understood that the Mori brand produced this far below the market price of the public chips, is to let more women jump out of the past underwear experience, really feel the beauty of smart underwear.
And within three days, a breakthrough of one hundred thousand of all chips also shows that the smart underwear in the future is very likely. With the progress of science and technology, smart underwear will become the mainstream of functional underwear.
Think of the fact that Miss Dong of GREE is going to enter smart underwear. Can you still hold on silently and wait for no action?
In terms of intelligent function, Molly uses magnetic coupling to realize the wireless charging of the bra chip, and it can be standby for 96 hours after charging for 3 hours.
And taking into account the health and safety of women's skin, especially radiation, Molly has been specially treated to make this bra "zero", and anyone pregnant, including pregnant women, can rest assured.
In terms of price, Molly also showed some advantages.
On the public chip page, a smart massage bra can be obtained at 169 yuan, which is the price of buying a very ordinary bra at the moment.
The price of smart bra is over $70. The price of men's underwear "Bro" developed by GPSports is as high as $2000. Even the first smart underwear, Murphy, launched last year, is priced at around 600 yuan.
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