American Giant Has Developed A Tough T-Shirt.

The same hairpin American Giant in online apparel retailing is obviously more high-end than Everlane, which is the integration of technology.

Compared with the general fashion retailers who add scientific and technological content, American Giant has not taken this way to raise their value.

It is reported that recently, American Giant has developed a "can not wear".

The fabric of this T-shirt is made of special woollen cotton fabric as the new fabric. Because it is very thick, it will not shrink and wear the traditional T-shirt for a long time.

At present, it can act as

The main reason is that these clothes are not only completed in factories in northern California, but the price of 35 dollars is lower than that of Everlane.

As a result, American Giant is likely to compete with Everlane with the positioning of hot technology DNA and online dress retailer.

On the other hand, in order to meet the requirements of "no deformation and wrinkle",

Extra stitches were added on the back.

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The idea of American Giant is to focus on quality rather than simple quantity advantage. This idea starts with raw materials, for example, their cotton is collected from the United States and sent to local factories for processing by workers.

So in addition to its design, in fact, American Giant high-quality raw materials is also a key factor.

American Giant hired its first creative designer, Philipe Manoux, when it was just built.

Manoux worked in the Apple Corp before and participated in the first iPhone design process. This work experience gave him the way of thinking of technicians, and Winthrop thought that this mode of thinking could be applied to fashion design.

He said that in fact, it is the same as designing iPhone phones, and we should pay attention to details in details.

In the design of smart phones, user interaction, brightness, structural edge and so on should be concerned.

But for a clothing company, the different points of consideration are: cloth, style and comfort.

Winthrop says that all these elements are important to him. He wants to make clothes right.

After a while, designer Philipe Manoux left the company and went back to the field of industrial design. But he left behind a process of work and design. Through this process, American Giant realized that he could actually enter more products, such as sports pants and jackets.

Winthrop says that every time they design a new garment, they have to ask themselves a question: "what kind of feeling does this suit give users?"

For example, the latest jacket of American Giant, the designer team wants to allow users to wear some formal dinners to dress more formally than sportswear.

Eventually they chose a two tone design.

In addition, Winthrop said they would pay attention to many small details, such as strengthening cloth at elbow, etc. through these small details, we can distinguish their design from other competitors. These details are small but important.

If you look carefully, you can see that there is a reinforced fabric from the wrist to the elbow.

Winthrop explains that this provides the wearability of the entire dress.

All people have to admit that American Giant's clothes are stronger than other similar products, and they also feel more wired.

In their design logic, a design will only be added if it has functional value.

Winthrop said he hoped that all customers of American Giant would have a sense of concern after putting on their clothes.