Levi 'S Launched A New Cotton Technology, Jeans Will Not Dissolve The Future.

Some time ago, as a result of exposure to jeans production industry, many cowboy fans were in panic. All those who love jeans do not know that the birth of a pair of jeans will waste so much water and pose a serious threat to the lives of so many people.

And lately,

The introduction of a new technology of regenerated cotton can provide better help for the healthy development of cowboys.

It is reported that Levi's joint textile technology start-ups Evrnu SPC company, together with the introduction of recycled cotton technology, and successfully produced Levi's 511 slim taper jeans.

Out of right

Considering sustainable development, Levi's launched this item.

To bring more benefits to the global environment, the technology can only redesign new jeans with 5 old cotton waste Tee, and save 98% of water resources in production.

This technology is still being tested, but the project leader said, "using technology and working together with Evrnu can bring us more opportunities for innovation, to re focus and reduce the negative impact on the environment."

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Some time ago, Levi's, who worried about market profitability, even paid a lot of money to do a series of brand advertising to stimulate the growth of the brand main product 501 washing jeans.

However, Levi's, which has recently issued its first quarter earnings report in 2016, has shown its positive side.

In the first quarter of February 28, 2016, the group's total revenue grew to 5% US dollars to 1 billion 57 million US dollars, while the group's net profit rose by nearly 71%, and the US dollar grew by US $6580 during the same period of the previous fiscal year.

From the point of view of the sales market, the European market and the Asian market mainly benefited from the promotion of the retail network, so they recorded an increase of 8% and 10% respectively.

However, the American region is mediocre. However, due to the strong performance of the Mexico market, the Americas market has recorded an increase of 2%.

Group CEO said that although the current quarter was able to record growth, but because the external environment is still difficult, while the retail passenger flow is still decreasing, so the group's future growth will still have to win every dollar.

For the group's two quarter market expectations, CEO said it is difficult to make certain data, because retail and advertising investment is higher, and the American market is still full of challenges in terms of passenger flow.

However, two of group finished goods inventories continued to increase, and as of February 28th, the group had finished products worth up to $733 million 200 thousand.

Therefore, although the industry has been forecasting the rapid growth of the high-end cowboy market in the current 2016 fiscal year, it is a question whether the brand can continue to record the high growth rate for the external environment, the persistent consumption desire, and the economic slowdown and terrorist attacks caused by geopolitical reasons.