2016 Annual Luxury Goods Are Expected To Grow At A Low Single Digit Rate.

From this time, Kai Yun group, LVMH group and the financial report of the peak group, the global luxury industry is indeed entering an unspeakable recession.

Research from foreign authorities is even more alarming.

It is reported that a report released by Bain consulting company and Fondazione Altagamma Italy luxuries Federation once again illustrates the whole world.

The market is hard to maintain.

According to the report, in the whole year of 2016, the growth rate of global luxury goods is only 1%. At the same time, due to the global geopolitical influence and the abnormal weather, the impact on the first half of 2016 has increased, and the second half is expected to improve.

Therefore, in the future, the luxury goods market can only temporarily hope for freshmen.

To stimulate more growth.

But this move is not effective either. After all, the period of impact is also getting shorter and shorter.

However, even if it is better, it is because of

The strategy of group price reduction has left some consumers in China, but also because of the continuous implementation of domestic anti-corruption policies and the drag on consumption intention, it is difficult for the Chinese market that has been gradually revived to return to its "scenery".

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Although many luxury brands are very optimistic about the economic situation in the current financial year, many brands of CEO also believe that the brand will continue to grow.

But a recent report from foreign media predicts that the slump in the luxury sector will continue to slump in the current 2016 fiscal year.

In this regard, many luxury brands have chosen to lower market expectations for the current fiscal year 2016.

For example, UBS investment bank reduced Cartire and Swatch group's profit target by 7% and 9% respectively.

It is reported that in the 2015 fiscal year, the global luxury industry recorded an increase of 1.5% to 250 million euros, but as a result of the low growth of luxury goods, the US and China market will forecast a decrease of about 1%.

The foreign media who conducted the survey said that the 2016 fiscal year will be a year of low growth in the luxury goods industry.

In the past few weeks, many luxury brands and chain corporation have released the report of the current quarter. Although a few brands have recorded growth, negative growth is the current norm for the luxury goods industry.

In addition, the report also pointed out that American consumers began to treat luxury consumption with wait-and-see status, and even many consumers waited for the discount season before they began to buy. In the past, the characteristics of "buy and sell" were catalyzed by the reasons of economic slowdown and strong dollar, and turned to a calm and cautious attitude.

To a certain extent, this reflects the prudence of consumers, and it also proves that the main reason for the negative growth of the luxury goods industry in the current fiscal year 2016 is recorded.

At the same time, due to the impact of the US dollar exchange rate, the consumption desire of European and Chinese consumers continued to slump. This report predicts that in the current fiscal year 2016, 35% of the decline will be reflected in the sales volume of these markets, and in the coming days, the decrease may be reduced to 25%.

In the report, it is pointed out that the price of Chinese luxury goods is far higher than that of overseas markets because of the disunity of global sales of luxury goods. Even though some brands have adopted the strategy of lowering prices, the price of the market in Europe and America and the Asia Pacific region still has a gap of 30%, and because the market for Hongkong has now become a "freezer", it will further reduce the number of visitors to Hong Kong.

At the same time, the increase of European customers has promoted the growth of luxury goods sales in Europe.

However, this trend has also led to a further reduction in luxury consumption in the Chinese market.