Luxury Brands, Overseas Markets, Are Beginning To Panic.

Outside the luxury industry has always been mainly dependent on tourism consumption, especially

It has a certain degree of reliance on tourism consumption.

A recent report from a foreign research institute has made many brands panic.

It is reported that this report surveys tourism consumption worldwide, and from March data, global tourism consumption has declined by 14.4%, while tourism consumption in the European market has reached 23%.

This worries the brands that rely mainly on tourism consumption to boost growth.

Faced with such a situation,

What will the brand do, and when will the retail industry's temperature return?

Not only the European market, but also 23.6% of the Chinese market has become the biggest decline since 2010.

In addition, the Chinese government has continued to crack down on the gray market, mainly by increasing the strength of overseas purchasing.

Loss of confidence in overseas travel.

In the past few days, Chanel has even been passed on to launch a new round of price adjustment strategy, though it can suppress overseas purchasing, and increase the same store sales in the Chinese market, but in fact, it is also bad for the brand.

Recently, with the fall in oil prices, a butterfly storm has also started.

The Middle East countries that have long relied on oil exports to maintain high national incomes have recently shown a worrying side in the foreign media research report.

It is reported that foreign media research report, the Middle East market as a result of the decline in oil prices led to the decline in luxury consumption, triggering a chain effect.

According to a description of the manager of the luxury brand flagship store at Centria Mall shopping mall in Saudi Arabia, the Gucci flagship store manager said that because of the fall in oil prices, the consumers were more cautious and the traffic volume plummeted, while the Cartire flagship store, who received a simple survey, said that people were worried that consumption would be even less.

Foreign media data show that in 2015, the growth rate of luxury consumption in the Middle East decreased by 4% compared with that in 2014, only 1%.

In addition, Perfect Jewelry, a special export jewellery group, also reported in a recent earnings report that the sale of jewelry in the Middle East continued to decline as a result of the decline in jewelry in the Middle East in 2015.

This kind of news makes the brand anxious, but also worries about the trenches who always love luxury goods: how can we maintain high income to meet the daily needs when the price of oil falls again?