HS Brand Creates New Format And Bid Farewell To Traditional Old Mode

With the rise of the electricity supplier, the traditional entity stores are gradually flagging, and the traditional entities of all trades and professions are frequently appearing.

In 2015, HS opened a store on average, breaking through more than 200 stores in just one year.

According to the latest news, HS will launch 2000 stores plan from 2016 to achieve a new retail entity.

Why did HS's "new entity" business model succeed in counterattacking traditional entities?

For many people, the distance between the thumb and the screen of a mobile phone may exceed the distance traveled by two feet.

No one will calculate how many customers it takes away from the traditional physical store. When the mobile phone client is occupied by shopping APP, the goods in the shopping cart will always be dissatisfied. Will you remember what merchandise you have recently visited with your friends in the physical store? Where is the address?

This is an era of thousands of goods being swept away by a small screen. Instead of shopping, fingers are relieved of the fatigue of shopping. Thousands of years of commercial behavior are being called "

Changes.

Last year, when the traditional stores in all walks of life were in the cold winter, a retail entity called HS was particularly dazzling.

Since entering the Chinese market, HS can enjoy the rich products of the best quality fashion design in Scandinavia at an ultra-low price, which makes Chinese consumers feel very incredible. More importantly, consumers can only get the cost equivalent to the cost price through the most optimized resource integration, which has aroused great concern.

Moreover, HS not only sells products, but also integrates Nordic life philosophy into products.

In the experience, feel the real meaning of fashion.

With the excessive penetration of commercialization, the weight is not heavy.

Increasingly losing the advantages of the industrial functional era, the tastes of consumers are constantly changing, and the old business models, which are bloated and large, are hard to digest the changing trend and will slowly be abandoned by the new era.

On the contrary, insisting on the sale of "quality, low price" very creative product stores, so that consumers can experience the pleasure of offline shopping, do not spend time in the whole network to collect the price, and do not wait long enough to avoid the inconvenience of the existence of the electricity supplier, so that they can buy cheap and favorite things. How can such entities be unpopular?

Why is the traditional entity shop destroyed overnight by the electricity supplier? It lingers on the road of death and finally dies.

One reason is the profiteering of channels.

Price increases in all aspects of commodity circulation.

Usually, the traditional retail industry channel adopts a hierarchical distribution system, from brand dealers, agents at all levels, distributors, and finally to retailers. After several levels of profit increase, the price of goods will be several times or even tens of times higher than the factory price.

At the same time, with the cost of expensive labor, rent, utilities and so on pferred to consumers, the price of traditional retail industry has been too high.

Secondly, the location of traditional stores determines the price of commodities.

For example, the same cost of clothing for 100 yuan, in general stores may sell 300 yuan, in the mass market price of people may sell 600 yuan.

Finally, businesses like to play digital games.

A clothing brand shop, down clothing price tag 1399.

When I entered the shop, the salesperson told you, "Sir, our shop is now engaged in activities, buying 1000 to 300."

This is actually flickering people, is it meaningful? Why not directly 699 in one step?