Clothing Management: How To Retain Customers In Terminal Clothing Stores

It is not always possible to deal with customers' changing needs and increasingly demanding demands with the same language and thinking.

"If you like, you can try it on."

"This is our new model. Welcome to try it on."

This is not bad. Try it.

If your salesperson is still using similar words to advise customers to try on clothes, you should reflect.

"Like it, try it on" and "this is our new style, welcome to try" these two sentences almost become the classic phrase of Chinese clothing store sales.

Some shopping guides only want to see customers enter the shop or start to touch the clothes so loudly that they can hear the calluses of their ears, but in fact they are nonsense, because customers must buy clothes to try them on.

"This is also good, try it" is due to the lack of professional knowledge of the shopping guide, unable to recommend the appropriate style to customers, as long as we see which clothes the customers see, that is good, causing customers to distrust the recommendation of shopping guide, it can be said that we guide ourselves to the table so that customers do not take our suggestions as one thing.

If you want to compete for a bigger market share in the competitive clothing market, you have to do something different from your competitors in many details.

Language coping with customers.

Shopping guide requires customers to try to wear, first of all, to seize the opportunity, not to put forward the suggestion of putting on trial too early; secondly, to suggest that you must have confidence in trying it on, and that this confidence can be shown through the strength of language and body. Again, it is advised not to give up easily when trying on it. If the other party refuses, you should think of a good reason for asking the other person to try again, and make the customer feel reasonable, but suggest that you try not to wear it more than three times. Otherwise, it will make the customers feel disgusted. Finally, set up a professional consultant image in front of the customers and get the trust of the customers, which will play a positive role in promoting the shopping guide recommendation.

It is best to formulate corresponding language templates for some common problems.

They are easier to understand and operate.

For example, "recommending customers to try on clothes" can be done as follows:

Shopping guide: you really have a good eye, miss.

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.

(don't wait for the answer to take the clothes to take the initiative to guide the customers.

In particular, it is especially suitable for hesitant customers. If you don't move, miss, actually, everyone wears different effects. Even if I say it well, you won't see the effect if you don't wear it.

It doesn't matter if you buy it or not. Let me help you unbutton your clothes.

(pick up your clothes again and take the lead to try the fitting).

In fact, careful observation and analysis of consumer personality needs and tastes, good use of sales skills, coupled with service to customers, is the way to win the retail industry.

Many clothing stores have invested large sums of money in decorating the storefront, and at the same time, use considerable wealth as the main means of attracting customers.

When sales are poor and customers are reduced, markdowns are a good tool for operators to improve their performance.

In this case, there are indeed many passers-by attracted by it.

But now that consumers are more savant, when consumers are on the scene, Shop Decor and low prices are no longer the key to attracting customers.

The service attitude that customers feel will determine whether they will come again.