Qiu Guang, Chairman Of Semir, And Confidence In The Future

Recently, Semir Organizing investor exchanges, chairman Qiu Guang and Mr. Zhou Pingfan, general manager Mr. Zhou Pingfan, vice chairman Qiu Jianqiang, executive deputy general manager Xu Bo, Secretary of the board of directors Zheng Hongwei, chief financial officer Zhang Junrong, attended the meeting, and entered into exchanges with investors.

The development of the company in recent years is generally more robust, not only in the two digit growth of the company's financial indicators, but also in the enhancement of management level, the enhancement of brand influence and the enhancement of consumer recognition. The company is confident of its future development, mainly based on the following three aspects:

Confidence in market adjustment. Over the past few years, the garment industry has undergone a round of adjustment, and the era of low price competition has basically ended. At present, the clothing industry is still in the new round of adjustment shuffling. In the process of adjustment, a lot of market resources, consumption resources and channel resources will be released to form a new competition pattern. Therefore, the company will enhance its capability in the process of industry adjustment, combine traditional business mode with new Internet, and adjust the period of the industry. Transformation Development period.

The reform of the company has the following three advantages: 1., the spanformation of the company can achieve win-win results, and the upstream and downstream partners can benefit from it. As a result, it has gained the support of the ecological circle. 2., the organization of the management has been quickly adjusted, and more than 130 amoeba organizations have been set up to achieve market operation with products and consumers as the center. 3., the full system guarantee has introduced the partnership system. Equity incentive And the entrepreneur plan are discussing upstream and downstream equity incentives.

Full confidence in the company's reform. The reform of Semir costumes began in 2012. Before that, there was a brief decline in the company's business. Through constant adjustment and renovation, it gradually recovered from 2013. After a few years, it maintained a two digit growth rate, higher than the average level of the industry. The company will soon usher in its fifth five year plan (2017-2021 years), and plans to achieve 80 billion yuan in retail sales by 2021, including 25 billion yuan for children's wear, 35 billion yuan for casual wear and 20 billion yuan for electric business.

Confident of the Semir ecosystem. Competition in the past is only a competition among enterprises, between brands, and between industrial chains, and the future competition will be the competition among ecosphere (taking industry chain and consumers as the core). The company is full of confidence in the construction of the ecological circle: 1., clear positioning and broad prospects for the market and consumption. Leisure wear has sunrise consumer groups and has the potential for consumption. Children's clothing is a fast growing subdivision industry; 2., based on optimizing the industrial chain (supply chain system and channels, etc.); 3., the win-win development of the upper and lower reaches, and the cultural harmony of the ecological circle.