Net Red + E-Commerce Economy Brings New Business Volume To Garment Enterprises

On the evening of May 18th, 9 hours and 02 minutes, there were 16279 people in the "live broadcast of Taobao" (the number of people continued to increase) watching the screenshots of the anchors of the "red shopkeeper" Tian Yuanyuan Tyy.

Peng Chao, founder of today's net red, thinks that net red has played multiple roles as opinion leaders, salesmen and endorsements. Before the electricity supplier relied on traditional promotion methods such as endorsement and advertising, now grafting net red can interact with customers, strengthen psychological dependence and form a new business model.

"Net red year into 3 million" has become a hot spot in the near future, in addition to "shark fin", "cat money" and other live platform "reward", another kind of net red "cash in" way - "net red e-commerce" is ushered in the mouth.

Recently, the light media (300251) wholly owned subsidiary invested 30 million yuan to grant Hangzhou TSU Su to expand its content realization channels; BAT giant

Taobao will also live closely with the redcom electricity supplier, the network can be directly broadcast Taobao live orders.

"Live network red" heat with "fire" in the clothing industry.

The net red economy brings new business volume to garment enterprises, and at the same time promotes the opportunity of garment industry upgrading in supply chain and flexible customization.

Listed companies join the net red battle.

In 2015, it was regarded as the first year of net red, and 2016 will be the year of the draught of the net red economic station.

With the high investment in Papi sauce, the net red economy has received much attention from the public and capital.

Nowadays, net red has changed from simple content producer to user operator.

China Merchants Securities Research Report shows that, in the future, the market of Hong Kong's red economy is over 100 billion, and electricity providers, paying services and offline activities are the main ways to realize net red.

The popularity of net red economy has attracted many listed companies and Internet giants to join the net red industry.

Light media announced in May 3rd this year, the company's wholly-owned subsidiary of the light industry intends to subscribe for 30 million yuan Hangzhou Ti Su equity, light industry accounted for 6% of Hangzhou's TSU Su registered capital.

It is understood that Hangzhou's main network of red personal clothing brand, through Taobao and so on for sale.

Light media believes that Hangzhou has seized the tide of net red economy, and has a large number of independent well-known net red brand, is already an important power of "net red electricity supplier".

Alibaba has also launched the "live broadcast of Taobao" recently, covering the fields of mother and baby, beauty makeup and tide riding. Consumers can directly view the content through Taobao live channel and micro channel.

New business mode: net red and customer interaction "net red is the fundamental purpose of commercial realisation, the electricity supplier is the most closely combined, the most convenient way."

Peng Chao, founder of today's net red, said the electricity supplier had existed for many years and now found the net red.

Road.

Net red has realized demand, the electricity supplier can grafted net red to assist in sales, the two hit it off.

Data show that since Taobao's live trial operation in March, more than ten million mobile users have watched it, and more than 1000 people have been "anchors" on Taobao.

In the experience of "Taobao live", we found that from the stylist, net red shopkeeper to fitness experts, school flowers and other anchors constantly appearing, viewers can watch live broadcast while shopping online.

Compared with other products, clothing has more advantages in the realization of Internet business.

According to the industry's point of view, net red easily realizes sales through matching fans' tonality.

Peng Chao thinks, net red played the role of opinion leaders, salesmen, endorsements and other multiple roles, before the electricity supplier is relying on endorsement, advertising and other traditional sales promotion means, now grafting net red can interact with customers, strengthen psychological dependence, form a new business mode.

"The net red economy meets the draught again, hopefully through the electricity supplier and the net red brand reengineering the traditional spinning and weaving industry."

Lv Ming, an analyst of Guotai Junan textile and garment industry, thinks that the net red business platform has developed from the early single Taobao store to WeChat shopping, buyer APP and cross-border electricity supplier.

Advantage, help net red cash, easy to cut into the net red economic industry chain.