Amazon Is Facing A High-End Position In The Industry.

One of the industries that Amazon is facing at present is the high-end fashion industry.

In this area, Amazon has launched a number of private brands and made big acquisitions, such as RenttheRunway.

Compared with daily necessities, luxury sales can bring more profits.

In the field of commodities, Amazon has become a popular shopping platform for many people.

However, if Amazon really wants to take a place in the high-end fashion industry, the company needs to make changes.

One of the industries that Amazon is facing at present is the high-end fashion industry.

In this area, Amazon has launched a number of private brands and made big acquisitions, such as RenttheRunway.

Amazon is doing this right.

Compared with daily necessities, luxury sales can bring more profits.

In the field of commodities, Amazon has become a popular shopping platform for many people.

However, if Amazon really wants to take a place in the high-end fashion industry, the company needs to make changes.

Many people may want to buy Electronics and hardcover books at discounted prices, but not all consumer categories.

You don't go to a restaurant because of a discount of sushi.

For many commodities, consumer psychology may be better at a positive price.

Last month, Amazon CEO Geoff JeffBezos released a letter to the company to defend the company's corporate culture, and to ensure that Amazon will have big moves in the future.

Last year, Amazon achieved little profit, and many people believe that Amazon will enter "after profit".

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But it is hard to predict what kind of new industry Amazon will enter.

This is particularly evident in some specialized areas.

A Harvard Business Review study shows that if consumers want to buy a watch, they are more likely to go to boutique to buy at a higher price, rather than through hypermarkets or online stores.

This is also true.

The reasons why we want to build or buy high-end brands.

There are reports that Amazon has 25 recruitment posts related to its own high-end fashion brands.

Amazon will give businesses a lot of autonomy on the platform.

Amazon has long recognized that consumer demand in Berlin is quite different from that in New York or Mexico City.

In shareholder letter, Bezos stressed that one of the data is that Amazon platform currently has more than 70 thousand annual revenue of more than 100 thousand U.S. dollars of third party sellers.

This is a good result, especially considering that many people have complained that the process of opening a store on Amazon platform is rather complicated.

Amazon should improve the process to make it simpler and optimize quality control.

One of the ways Amazon can do is to share internal data to third party sellers instead of enjoying them alone.

This will help the third party sellers to price products more accurately, and encourage more sellers to join the Amazon platform.

It is very difficult to beat competitors and concentrate on profitability.

Bezos hopes to win over all retailers, but Amazon also wants to make profits. There is a conflict between them.

Amazon

It includes continuing to promote diversified development of business.

At present, cloud computing business has become an important driver of revenue.

Bezos also mentioned this in his shareholder letter.

He said Amazon is trying to find the "fourth pillars" of business development.

He may also admit that retail business alone is not enough to create enough shareholder value.

If this is the case, perhaps Amazon should stop trying to continue in this field.

It is very likely that such a pillar already exists inside Amazon, whether it is entertainment business or the further expansion of hardware business.

As a company with hundreds of billions of dollars in value, Amazon has hardly made any profit, which is very unusual.

Amazon's success has prompted more other companies to take similar risks.

Recently, Lyft announced that it will invest $600 million to catch up with Uber.

Such competition and large investment in VC can bring value to consumers, such as free travel service.

However, whether this can lay the foundation for a profitable company remains to be seen.