Under Armour Executives Quit Shares Fell 7.5%

It is understood that the American sports brand

A new round of executive turnover was announced on Tuesday night, including chief merchandise officer Henry Stafford and chief digital officer RobinThurston.

News came out that Under Armour caused panic among investors and the stock price fell 7.54% to 39.51 dollars per share at the close.

In February of this year, Brad Dickerson, chief operating officer and chief financial officer of the company, also left office.

However, some analysts said that despite the big changes in the management of Under Armour, they had nothing to do with the fundamentals of the company and more personal life choices. They did not directly run to rival camps and had little impact on the operation of the company.

According to the first quarter results released by Under Armour in April 22nd, thanks to the popularity of basketball players Stephan Curry, the company's first quarter profit surged 63% to $19 million, compared with the previous year's figure of $12 million, and the company's stock rose 22% in the past three months.

When it comes to Under Armour, we can not help but mention competitor Nike. According to the data of FactSet, a research and Research Institute, Under Armour has double digit sales growth for 27 consecutive quarters.

Since the fourth quarter of 2005, after the public offering of shares, the sales growth of Under Armour has reached double-digit figures in every quarter except 2.5% in the fourth quarter of 2008 and 5.1% in the third quarter of 2009.

according to

Released its latest quarterly report, data show that the company's third quarter revenue is lower than expected, as of the first three months of February 29th revenue rose 8% to 8 billion 30 million U.S. dollars, ending Nike's 14 quarter revenue over expected momentum.

After the news, Nike's share price fell 6% to $60.98 per share, and its share price barely increased in the past three months.

Investors have always been more concerned about the market seems to be the record breaking Under Armour sales, but now, investors seem to see the sleeping Adidas wake up, thanks to the excellent sales of Stan Smith and NMD, Adidas group's first quarter net profit surged 38%.

In order to regain the vitality of the brand, early last year

Replacing group CEO, Hanko group, CEO Kasper Rorsted, has become the new CEO.

Adidas said that the company had learned from past mistakes, and the company did not pay attention to consumer demand. Too static led to the loss of consumer enthusiasm for the brand.

According to financial reports, Adidas sneakers are very popular at the moment, which allows Adidas to raise its full year profit forecast for second times in three months, together with its profit forecast for the 2016 Champions League this summer.

The company expects net revenue to grow by 15% to 18% this year, much higher than the 10% to 12% forecast earlier.

Adidas's share price rose nearly 7% after last week's earnings announcement, and its share price has risen by about 50% in the past year, apparently outperforming Nike and Under Armour.