Foshan Textile Industry Promotes Product Sales With Independent Design

3 morning, crystal source in Shunde District, Foshan.

In the booth of the Canton Fair, the general manager of the company, Lin Xiaowen, was receiving an American buyer.

One word is arranged, one by one, details are introduced one by one, and busy for more than half an hour.

But whether the list can be settled, Lin Xiaowen still has no idea: "customers think our unit price is too high."

The third phase of the 119th Canton Fair is being held in Guangzhou.

Yesterday, reporters visited Foshan.

Enterprises understand that the rising textile industry of Southeast Asian countries is becoming the main competitor of Foshan and even China's textile enterprises.

Foshan textile industry is facing tough challenges in the foreign trade situation where the price advantage is losing.

Southeast Asia's wage level is less than local 20%

"Guangdong clothing unit price is high, and now our orders are basically taken away by textile enterprises from Southeast Asian countries such as Kampuchea and Vietnam."

With the company's orders declining, Lin Xiaowen went to Bangladesh last year and learned that he was full of sense of crisis: the monthly wages of the local workers were 50 dollars, and the skilled workmen's wages were 100~120 dollars, while the wages of skilled workers in Foshan were generally around 5000 yuan (about 770 dollars), and the cost of workers was several times worse.

"The difference in wages is several times, and the price of each commodity is four or five times different.

Bangladesh, like China in the 90s of last century, is in the honeymoon period of demographic dividend. "

Lin Xiaowen frowned, and he told reporters that the company had long been processing the brand of the famous American Cowboy brand LEE, which is also a big customer.

But since last year, several of these big clients have stopped working with them.

"The main thing is the price."

Lin Xiaowen reluctantly indicated that the company's exports in the first quarter fell by 30% compared with the same period last year.

Because of the high cost of manpower and the uncompetitive price of products, more and more Foshan enterprises begin to examine the feasibility of setting up factories in Southeast Asia.

Lin Xiaowen also personally visited Bangladesh and Kampuchea, where the Kampuchea local government gave him a preferential tax exemption within three years.

But let Lin Xiaowen headache, with the loss of large customers, even if they go overseas to open factories, there is not enough order quantity support, the plant plan has to be shelved temporarily.

The overseas sales of Foshan Sheng Qi Garments Co., Ltd. were also severely affected by the Southeast Asian textile industry. The export volume of the company dropped by nearly 40% in the first quarter.

"We sell six or seven yuan for a T-shirt, only 2 yuan for Southeast Asian production, but we can only spell the price. We can only spell the quality and put the main target customers on the European guests."

The director of the company's booth shows that the products they brought this year have worked hard on product quality.

Drive product sales with independent design

"In recent years, the domestic demographic dividend has been gradually disappearing, which has a great impact on the garment industry.

The textile industry must find its own advantages if it wants to continue its development.

Deng Wenli, head of Xiehe Garments Co., Ltd. in Shunde District of Foshan, said that the textile industry of Southeast Asian countries has brought great impact to the enterprises, and enterprises should adjust their strategies according to their accumulated advantages in the past.

At present, Concord clothing is gradually shifting from OEM to ODM.

Deng Wenli said that in the past, foreign guests had given models, and they had copied production, and now they are gradually becoming enterprises to provide samples to buyers.

This year's Canton Fair, Concord clothing has brought 12 independently designed cowboy varieties.

Yesterday, a buyer from South Africa finished reading at their booth and chose 9 products on the spot to send samples.

If it can be settled, Concord clothing will receive 40 thousand orders worth nearly 2 million yuan.

"This shows that the precision of our own research and development is very high.

These new products have adopted environmentally friendly water washing technology and more comfortable environmental protection fabrics.

Deng Wenli said that enterprises began to increase investment in design in 2010, but at that time they felt little success.

Over the past two years, they have found that products designed by themselves are becoming more and more popular.

At present, the company has set up a special design team, always pay attention to the fashion trend at home and abroad.

In the first quarter, sales of enterprises increased by 13% over the same period last year.

In addition to strengthening product design, enterprises have begun to look at the domestic market and walk on two legs.

Deng Wenli said that enterprises began to expand the domestic market last year, and stationed in Tmall's e-commerce platform with their own brands, but it is still in its infancy.

Foshan Sheng Qi Garments Co., Ltd. foreign trade merchandiser Zhang Lixia also said that its enterprises plan to increase domestic sales this year, and build their own brand through the online platform.