2016 China Underwear Culture Week And SIUF Shenzhen Underwear Exhibition Seven Highlights

In the early summer, the Pengcheng, flourishing and lively.

Annual

Cum SIUF China (Shenzhen) international brand underwear exhibition, as scheduled on the grand curtain, a fashion feast of underwear industry, presented in front of people.

In May 5th, the Shenzhen Convention and Exhibition Center was famous for its brands.

Zhu Hong, former chief engineer of the Ministry of industry and commerce, Li Yang, former Deputy Secretary General of the national development and Reform Commission, Zhang Xiao Li, vice chairman of Shenzhen CPPCC, Gao Yong, vice president of China Textile Industry Federation and Zheng Bihao, chairman of Shenzhen underwear industry association, attended the opening ceremony.

Speech by Zheng Bihao, President of Shenzhen Underwear Industry Association

Tang Yilin, chairman of holy spring group

Zhang Xiaoli, vice chairman of Shenzhen CPPCC speech

2016 China Culture Week launching ceremony

In ten years,

walk

Look at one: exhibits category covers the whole industry chain

The exhibition has 2 additional pavilions and 6 pavilions.

Hall 1 has brand exhibition, academies, media and designers exhibition area.

Hall 5 is a dynamic publishing hall, hall 6 is a boutique hall, 7 and 8 are Internet + Pavilion, and the 9 hall is International Pavilion, surface accessories and machinery equipment hall.

Exhibitors are further enriched, covering almost all industrial chains of underwear.

In addition to the most famous brand underwear, underwear, household clothing, matching clothing, bottoming shirt, sling, swimsuit, socks and so on become a more active plate.

In addition, more middle and high-end surface accessories, underwear accessories, advanced machinery and equipment, design institutes, institutions, software and other related industries with underwear, show more content than before, will also let people see the light, truly realize the extension of the industrial chain upstream and downstream, guide the industry face to face exchanges, strengthen cooperation, and jointly promote the development of the industry.

The exhibition brought together more than 800 exhibitors including the famous brands such as Ann Li Fang, man NIM, city beauty, ancient and modern, orien, sirier, cat man, Ying Wei Da, Xiao Xing group, Dongyang spinning, corieu and so on.

During the exhibition, the brand leaders of the underwear industry gathered together to create an unparalleled lingerie event.

Point two: series activities highlight cultural values

Gala - Shenzhen underwear exhibition, two grand occasion - the bright fashion commonweal Fashion Night "golden belly pocket" China underwear industry annual awards ceremony and the "King's way" China underwear industry channel annual awards ceremony, the 2016 "charming Oriental China international underwear creative design competition", the 2016 "Anli Fang China international home dress original design competition" and the Kunlun Mountains SIUF2016 international underwear Supermodel Contest, the four Forum: China underwear design and fashion trend forum, the underwear industry Internet Conference of China, "the new eco industry of underwear industry under the Internet +", the "hot new micro business underwear big gold mine" - the cat's first micro business partner recruitment conference, Southern China social networking business & net red economic summit forum. With the aim of promoting the development of underwear industry and promoting the development of the industry, we will carry out the "1234" series of cultural activities and thematic exhibitions during this cultural week.

At the same time, many fashion shows will be staged during this cultural week to bring the audience a colorful feast.

At the opening ceremony of SIUF, the "Fashion inside out" fashion show was stunning the audience and brought the audience a great sense of enjoyment.

As a leader in the domestic women's underwear industry, an Li Fang will always strive to create fashionable and professional international underwear brands and create health and beauty for thousands of women with endless passion for innovation.

Of course, SIUF is not only wonderful, but also the brand release show of JM midrib, bath Europe, Wei Ya man, CR7 and so on will also be strong landing culture week.

At the closing ceremony of SIUF May 7th, the exhibition of the special brand of Yves will be staged, leading the audience to an endless journey of fashion.

Three: underwear Carnival echoes mobile Internet upsurge

In this era of mobile Internet "leading role", the development of e-commerce and micro businesses has forced the underwear industry to be in the outlet of pformation and upgrading. For this reason, the underwear exhibition in Shenzhen is in line with the trend. Aiming at the problem of the impact of the electricity supplier, it has created a flat platform for the enterprise to keep pace with the times and maximize the value.

On the basis of the previous exhibition hall, this exhibition has added two Internet + Innovation museums, 7 and 8, and the new exhibition hall has an area of up to 15000. Under the theme of "underwear Carnival", the interaction between Internet brand and consumers can be realized, so that the audience can get up and truly experience the shocking effect of the combination of the Internet and fashionable underwear.

At the same time, the summit forum held during this underwear exhibition will focus on the hot issues of the underwear industry under the Internet + industry. The industry will take full advantage of the pformation and upgrading of the underwear industry.

All these innovations show that SIUF firmly grasped the pain points of the industry and actively adapted to the new trend of the development of the underwear industry to help enterprises cope with the pain of industrial pformation.

Four point: Supermodel Contest detonating eyeball economy

Kunlun Mountains SIUF2016 international underwear supermodel draft show is the world's top professional talent show, and is also one of the largest and most influential global competitions in the underwear industry.

This session was organized by the organizing committee to spend tens of millions of dollars, and it took six months to conduct the 9 round of the sea election in the world to select the top 36 players in the world.

The international underwear supermodel draft convention will be held at the closing ceremony of SIUF on the evening of May 7th. This fashion festival will attract the attention of the global fashion industry.

In the final of this super model draft contest, Rene Sellerstin, the famous international director of the world's top brands of Vitoria and the world's top brands such as Chanel, Mr. Zheng Bihao, executive director and executive director of Anli Fang Group, Simon Yam, international supermodel Qiqi, and Ms. candy, super manager of mold super director, were appointed as the general director of the Chinese model's father, Mr. Zhang Jian, the more than 800 member of the world's top brands.

Such a strong jury lineage also reflects the attitude and responsibility of SIUF international underwear supermodel selection conference in the international fashion field, which means that the SIUF international underwear supermodel selection is growing in the global scope.

Five point: design competition to show the charm of creativity

With the theme of "remodeling", we will re understand the human body through design, rethink life, reapply new technologies, and re understand and apply Chinese culture.

Since the solicitation of contributions in September 2015, the organizing committee has received more than 2000 pieces from the professional designers team, teachers and students of fashion art institutes and social freelance designers, and has greatly improved in quantity and quality.

Continue the Oriental spirit, wake up the oriental charm, and rise the eastern power. On the stage of the charming Oriental China international underwear creative design competition, designers use unique Chinese style and design elements to give every underwear new vitality to express their understanding of Dongfang Wen and the understanding of the fashion world, and show the world's original design to the world, and let the world hear the voice of Oriental fashion.

The 2016 "China international home decoration original design competition" is named by an Li Fang Group.

The theme of the competition is the growth of all things. The contestants are fully aware of the theme, fully mobilize their imagination into the design, and express their understanding of the home furnishing culture.

The 20 groups will be presented in the form of walking show.

These winning entries are not only positive for original design, but also good guidelines for future fashion trend of home clothes.

Six point: underwear summit to stimulate industry intelligence

SIUF2016 China underwear summit will expand the guest lineup from the perspective of industry and market, challenge the hot topics of the industry, and discuss the sustainable development of the industry.

SIUF2016 China underwear Summit includes UDC - China underwear design fashion trend forum, China underwear industry Internet Conference "Internet + next underwear industry new ecosystem", "hot new micro business underwear big gold mine" - cat's first micro business partner recruitment conference, Southern China social networking business & net red economic summit forum and SIUF2016 China Social networking underwear industry star show award ceremony, will gather underwear industry, design, business, electricity supplier, brand, terminal, micro business, media and dozens of masters and experts to share real experience.

Industry attention 2016 the second China underwear industry internet conference will be held in costumes.

Taobao and other platforms, as well as many leading underwear enterprises in China, will gather in Shenzhen Convention and Exhibition Center, focusing on the theme of the "Internet + underwear industry new ecology" conference, and will discuss the Internet development trend, industry retail data, e-commerce, micro business, smart wear, O2O and other hot topics.

The organizing committee invites the electric power bigwigs to focus on the future trend of "Internet +", through the keynote speech and actual combat analysis of the world-class electricity supplier giants and well-known domestic electricity supplier leaders, and multidimensional, multi angle and all directions collision "Internet +" future direction, providing the best interpretation for the development of the garment industry in the era of "Internet +".

The conference is gradually becoming the focus of the industry, covering a wide range, closely linked to the pulse of the industry, focus on the trend of hot spots, the most influential industry industry annual Internet event.

Seven point: awards ceremony to create industry benchmarking

Since its establishment in 2009, the golden belly award ceremony has become a great event in China's underwear industry every year. It is also a highlight of China underwear culture week.

The golden belly award represents the highest honor in the underwear industry.

On the night of the SIUF awards night, the industry elite gathered together to write a brilliant chapter, revealing the "Oscar" list of China's underwear industry.

This brilliant public welfare Fashion Night "golden belly pocket" award ceremony is joined by star power, inviting internationally renowned female singer Sa Dingding to sing many famous songs and acting as the love ambassador of the heart clothing public welfare foundation, in order to call for more people's attention and participation, so as to better promote the development of underwear public welfare undertakings.

In the future, Xinyi public welfare will also launch a big woman caring plan covering girls, young women, middle-aged women and elderly women, integrating underwear industry resources and creating a complete ecological chain for women's health.

On the evening of May 6th, the "King's road" award ceremony, 2015-2016SIUF annual awards ceremony of the Chinese underwear industry channel business, was held on the stage of the SIUF underwear exhibition stage 5, Shenzhen Convention and Exhibition Center.

This channel award includes ten regional top ten agents, ten national top card agents and top 100 top end businesses.

Whether it is the selection process itself, the influence of the industry, or the integration of the selection activities and the three-dimensional communication platform of prying, there is a new breakthrough, which brings strong brand value and unprecedented honor to the participants.

On the night of the king's road, the three fashion brands of Pu Lan Du, Rovisa and jealousy are in the bloom of warmth, releasing the latest fashion trend, bringing an unparalleled visual fashion feast to the audience.

As a platform to promote the development of China's underwear industry, SIUF has become the world's largest professional brand underwear exhibition after eleven years of sharpening and forging. Based on the international perspective, it looks at the global pattern and creates "China's world" value platform, so that Chinese underwear can become the leader of global fashion.