Whether Gucci And Net-A-Porter Can Get Out Early Or Not?

Susie's so-called "capsule Wardrobe" refers to the classic series of clothing.

However, the fashion industry has changed so fast that the term generally refers to a limited amount of explosions that can be sold well without the need for vigorous publicity.

It doesn't matter if you want to think of it as "special qualifying".

The cooperation between Gucci and Net-a-porter will not stop here.

Last month, Net-a-porter's vice president of global sourcing said that Net-a-porter would buy more.

Commodities.

The Gucci series includes 20 different items, such as the iPhone6 mobile phone shell priced at 270 dollars, and the silk robe priced at 5300 dollars.

This is also the first time that Gucci's new creative director, AlessandroMichele, has launched the capsule series since she took office. Inspired by the design style of tapestries in nineteenth Century, she has Gucci's special bright and bright style, with elements of Rose Embroidery.

Gucci is responsible for the design and creation of the whole series. Net-a-porter is mainly responsible for the promotion, and invited the British photographer TomCraig to shoot a promotional video in Losangeles.

This is also the first time that Net-a-porter has taken a series of promotional videos for cooperation.

"Gucci is in.

It has been the top ten brand in sales, and Gucci has been selling better since AlessandroMichele became the creative director.

AlisonLoehnis, President of Net-a-porter group.

According to last month's data, Gucci has ranked the top three in Net-a-porter sales.

"AlessandroMichele came to Gucci's first series and we made a bet.

But since then, all the Gucci products have been selling well here.

We

At the same time, we also sell Gucci's garments and bags, including all its products. "

AlisonLoehnis said.

"We want to break the rules and face some challenges. It's like Gucci's new soul."

MarcoBizzarri, chief executive of Gucci, said, "consumers on Net-a-porter have always been enthusiastic about Gucci."

But for Net-a-porter, this is not the first time there has been a similar collaboration with the brand, and the response has been good.

Recently, Net-a-porter and J.W.Anderson's dresses were sold out within three hours. When compared with TraceyEmin and StephenWebster and jewelry series, the most expensive diamond necklace was 4100 pounds, sold out in half an hour, and the limited Barbie sold for $100 with Moschino was sold in an hour.