Puma'S Promotion Of Rihanna'S Rescue By Women'S Clothing Business May Play A Key Role.

Puma's dilemma is probably due to Rihanna's success in getting out of trouble.

Recently, Puma issued a quarterly earnings report, showing a good earnings situation.

It is reported that in the first quarter, the Puma group's revenue compared to the same period last year increased 3.7% to 852 million euros.

After adjustment, the recorded increase was 7.3%; the gross profit margin of the group was roughly the same as that of the previous fiscal year, showing an increase of 46.8%, mainly due to the influence of the strong dollar exchange rate.

The Group recorded a 10.1% increase in pre tax profit to 41 million 300 thousand euros in the first quarter.

Net profit increased by 4% to 258 million euros, 248 million euros in the same period last year, and a slight increase in earnings per share, from 1.66 euros in the first quarter of fiscal 2015 to 1.73 euros.

By region, Europe market, Germany,

Strong sales performance, while Australia's same performance in the same fiscal year showed that the total sales volume in Europe, the Middle East and Africa increased by 3.8%, while that in the Americas was flat in the same period of last fiscal year. The Asia Pacific region recorded an excellent growth rate of 9.8%.

However, relying on the strong growth of footwear category and women's clothing business,

We still need to be alert to the threat of stock risks, so Puma shares fell slightly to 199 euros that day.

The group said that the strong growth performance was mainly due to the strong growth of the group's footwear products and the excellent sales performance of the women's sports business.

In addition, the group said that due to the impact of the Brazil Olympic Games, the group will continue to achieve strong sales performance, however, due to the impact of the strong U.S. dollar, the 2016 fiscal year is still full of opportunities and challenges.