Gucci Creative Director Joined Net A Porter To Attack The High-End Trend Front.

Gucci may be a fashion winner in recent times.

First of all, the romantic literature and art will bring Gucci back to life, not to mention, but also lead the trend of the trend. In addition, it has also successfully shifted the positioning of Gucci brand, and maintained Gucci as the title of the engine power brand of Kai Yun group.

However, the creative director has not yet launched any joint series with any chain stores or celebrities.

#Gucci is the digital project.

Recently,

Announced that it will launch capsule series with Gucci's creative director Alessandro Michael.

It is reported that this disposable

The series will be launched in May 12th, covering 20 single items, from printed cell phone shell to garment shoes accessories.

The price ranges from $270 to $5300.

But it is certain that this series may have a warm response by the hot momentum and the Net a porter.

However, from the official notice, this time

Creative director will still play a retro tenderness, Alessandro Michael said, the inspiration of this capsule series came from the tapestry of nineteenth Century. However, what new interpretation of the Alessandro Michael that has played a few retro vents is still waiting.

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Gucci may be a typical brand of No Zuo No Die.

Recently, Gucci has announced the closure of a men's clothing store in Milan due to the continued decline in European tourists leading to a decline in profitability in the European market.

The specialty of this store is that it is the only menswear store in Europe, and the store has an area of 500 square meters, and it is less than three years old.

And the company gave a reason to be ridiculous: because the creative director was replaced, and the store was designed by the former creative director, so the company had to choose to close the store.

However, smart people are obviously not persuaded by this reason.

As the biggest brand Gucci of Kai Yun group, its performance in the past three years has been quite smooth. At the same time, the profitability of the brand has continued to decline.

So even if the creative director is repositioned to rebrand, all the luxury goods groups are relying on cost reduction plans to save profits from falling. Gucci's short recovery will not buy the weak performance of the past three years.

The European region is mainly dependent on tourism consumption to stimulate growth. Obviously, due to geopolitical reasons and the strong euro and yen, tourists have visited Europe, mainly because the number of Chinese tourists visiting Europe has been greatly reduced.

According to previous research reports from foreign media, the number of Chinese tourists visiting Europe in March continued to decline by 24%, as Gucci, which also relied on Chinese tourists to drive growth.

However, even if they are plunging into the shop, the luxury brand has to face the fact that the sustained slowdown of China's economy has already made the luxury consumer market shrink, and the idea of expecting Chinese consumers to boost consumption growth should be changed.