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    Hermes Starts A Bad Start In 2016.

    2016/5/1 21:06:00 55

    HermesPerformanceBrand Strategy

    The sales of some products of Hermes group declined. In the quarter, the group's total sales increased by 6.1% to 1 billion 190 million euros. On the basis of constant exchange rate, revenue grew by 6.2%, exceeding the revenue growth of competitors' Open Cloud group and LVMH group. The organic growth of Kai Yun group and LVMH group was 4% this quarter.

    In the first quarter of the French luxury brand Hermes group, the sales performance of other product categories declined except for the handbag category. Compared with double-digit growth rate in the same period last year, the latest quarter's growth was sluggish.

    As of March 31st,

    Hermes

    Sales of leather goods increased by 15.5%, sales of silk fabrics dropped by 9.5%, perfume sales dropped by 3.5%, watches sales dropped by 3.3%, sales of garments and fashion accessories dropped by 2.3%, and sales of other products, including jewellery and home products, fell by 18.2%.

    The sales of some products of Hermes group declined. In the quarter, the group's total sales increased by 6.1% to 1 billion 190 million euros. On the basis of constant exchange rate, revenue grew by 6.2%, exceeding the revenue growth of competitors' Open Cloud group and LVMH group. The organic growth of Kai Yun group and LVMH group was 4% this quarter.

    By region, on the basis of a constant exchange rate, Japan's regional sales grew by 12.6%, excluding France. Sales in the European region recorded a growth of 11.6%, while sales in the French region increased by 5.6%, while sales in the US region increased by 4.4%, while sales in the Asia Pacific region excluding Japan increased by 3.9%.

    The Hermes group pointed out that strong sales in mainland China were offset.

    Hong Kong

    And weak sales in Macao, especially in watch category sales.

    The group reiterates that it is expected that in 2016, the growth in turnover may be less than 8% in the medium term target due to international economic, geopolitical and monetary uncertainties.

    The Hermes group, which has a market value of about 32 billion 500 million euros, is still one of the fastest growing luxury goods companies in the world. According to a DDT CPA report, consumers ranked third in many luxury brands in terms of brand resonance and value measurement, ahead of Prada, Ralph Lauren and

    Burberry

    And other brands.

    Hermes group pointed out that consumer demand for leather goods has been sustained, thanks to the new increase of Is re and Charente two production plants.

    In April 15th, Hermes held a seminar in H e ricourt, France, and decided to build third production plants in eastern France.

    Analysts pointed out that Hermes group's performance growth has obviously entered a slow passage. In the 2015 quarter of fiscal year third, it benefited from strong sales of garments and accessories, sales rose 15.4%, sales in the fourth quarter increased 7.2%, while sales in the first quarter of the 2016 fiscal year slipped again, showing a rise of 6.1%, much lower than the same period last year.


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