Step By Step To Deduce The "Supply Side Reform" Of Shoe Industry And Make Great Efforts To Make Further Efforts.

The new three plate listed companies, known as "the first share of Chinese maternity shoes", are no longer satisfied with "just one pair of shoes" and are moving towards cultural and creative industries around clothing and shoes.

In a joint press conference with Beijing Institute Of Fashion Technology in Beijing, you announced the establishment of the Beijing Institute Of Fashion Technology Cultural Innovation Industry Research Institute. The two sides will jointly carry out academic research, personnel training, big data analysis, cultural and creative products development around the Chinese clothing industry (footwear industry), and jointly develop the clothing and footwear industry.

Zheng Jing, chairman of your company, told reporters that the main products in the past are pregnant babies, parent-child and interesting children's shoes.

According to Zheng Jing, apart from the reporter's exhibition of the surrounding products, there are a series of cultural and creative educational products such as serial story machines, story audio, picture books, mobile phone APP, educational games and so on, which meet the personalized needs of mothers with different personalities and different educational concepts.

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Wang Qi, President of the cultural and Creative Industries Research Institute of Guizhou Province, said that the newly established research institute will provide professional intelligence support for enterprises in the fields of design, technology development, cultural research, market research and so on.

To this end, the Institute will also set up a creative laboratory to study the field of clothing smart wear and creative product design, so as to establish connections between people and design products, with emotional attribution and continuous iteration.

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Driven by new technologies and new concepts, the concept of development of enterprises is more abundant, and the development space is more three-dimensional.

The cross-border operation and the construction of the enterprise ecological circle make the boundary of traditional industries increasingly blurred, and more and more enterprises have the ability to redefine the industry.

Miu Rong, deputy director of the China Federation of enterprise research, said.

As Zheng Jing said, your step is not selling a pair of shoes, but precisely docking the young mother group, providing personalized service around the needs of children and mothers through a pair of interesting shoes.

Dissemination of creativity, and even the latest educational philosophy.

"Signs emerging in the market players clearly show that the supply side reform around market demand is quietly spreading in all walks of life."

Li Jin, chief researcher of the Chinese Enterprise Research Institute, which keeps track of supply side structural reform trend, said.

Reporters noted that after many years of development, in the field of clothing, shoes and hats and other mature products, China's technology and production capacity can produce high-quality products, but as manufacturers, distributors and consumers have long been the cost oriented production and consumption mode, enterprises are lagging behind in shaping brand culture.

"Increasing investment in technological innovation and standard research and development, and guiding enterprises to jointly develop innovative products with core competitiveness, high added value and independent intellectual property rights by universities and research institutes have become a pressing matter of the moment."

Miao Rong analyzed.

Some analysts also say that China is not short of culture, creativity and production capability. What is lacking is the effective organization and integration of all kinds of resources, creativity and cultural elements. As long as we understand the situation and realize shared development, there will be a change in the situation of many industries in low-end vicious competition.

Take the clothing and footwear industry as an example, China has been among the world's largest producer of footwear and footwear for many years, and most Chinese manufacturers have been able to earn low end profits.

"How to make consumers build confidence in Chinese clothing culture has become a key proposition facing the Chinese apparel industry."

In Zheng Jing's view, at present, the mining of a product's production and business capacity is often greater than that for the cultural connotation of the product, so that the market homogenization of such products is serious, and the brand loyalty of consumers is not high.