Clothing Electricity Providers Accelerate Into The Post Industrial 4 Customization Era

At present, garment enterprises must accept the fact that we should consider the Internet mode and understand the electricity providers in an innovative way.

Only in this way can we find and maintain the brand consumer group, and let the target consumers find your brand so that more consumers can understand the brand meaning.

If consumers identify your brand, there is no need to tangle where the shops are or where they can only rely on offline channels.

Therefore, e-commerce is not only a channel for traditional clothing enterprises, but also a trend, a more progressive and forward lifestyle change.

The China Textile Industry Federation recently released the "2015/16 textile and clothing e-commerce report (simplified version)" (hereinafter referred to as the "report"). The report shows that the total e-commerce pactions of textile and clothing in 2015 amounted to 3 trillion and 700 billion yuan, an increase of 25% over the same period last year.

The application environment of e-commerce has been further improved, and the ability of enterprises to further develop e-commerce with regard to brand development and efficiency enhancement has been further strengthened.

The report states that 2015 is

Online retail online and offline integration and development of the year, the traditional brand enterprise integration line under the collaborative development of stores, network brand enterprises open up offline stores speed up.

The trend of branding in the online retail market is obvious. The online shopping preferences of Internet users are becoming more sophisticated. Consumption promotion and social pformation are promoting the retail business mode.

At the same time, it will bring many blind spots and new business opportunities for home textiles.

Sun Xun, a fashion consultancy, excellent fellow international brand consulting (Beijing) Limited, told reporters that clothing consumption is the most basic consumption for people's lives, so the impact of e-commerce on traditional clothing retail market is also the most direct.

The physical store has always been the main channel of clothing sales, and the rise of the electricity supplier has made clothing become a category that accounts for the most in online shopping, affecting the sales of physical stores.

From the comparative analysis of data in recent years, we can see that the online shopping rate of clothing and footwear category users is more than 80%. Although the growth of clothing online shopping volume has continued to slow down, it has occupied a major share in the online shopping market, which is also a sign of the trend of mature development of clothing e-commerce.

Sun Xun expects clothing in the next few years.

The overall scale will continue to expand steadily, and the market will occupy the absolute share of China's online shopping market.

The research report from Utah also shows that at present, China's clothing industry is in another time window driven by "consumption upgrading". In the past, clothing business is the core of "low price" endorsed by Taobao and Tmall. The driving force is the means of discount, promotion, and explosion. With the change of consumer demand, high quality is also becoming the first element of online shopping consumers' attention.

"Low price = low quality" mode is difficult to continue to control consumer decisions.

When the window of consumption upgrading is opened, it will mean a "shuffle". Tmall, Taobao and other Internet marketing platforms are facing the risk of being divided into food. This is also why Jingdong and Dangdang have stepped into the category of clothing.

In addition, with the coming of the commercial era of 3G/4G, mobile electronic devices are becoming more and more popular, and mobile e-commerce is developing rapidly.

With the improvement of network paction standardization and information security, consumers will be shopping in a pparent and secure online shopping environment. The viscosity of users will be greatly improved, and the prospect of clothing e-commerce will be more optimistic.

Tmall or Jingdong, such as the electricity supplier, will exist as a sales mode and distribution format for a long time.

With the help of the network platform, the product "manufacturing" is directly related to the consumers' demand. Consumers can participate in the design and choose products that they want to customize online, while the traditional manufacturing enterprises use their products or manufacturing advantages in the background to provide consumers with exactly what they need.

In the future, under the consumer LED market, the traditional manufacturing industry and the traditional retail industry will flourish and flourish.

In the future development of traditional industries, the Internet can find out the suitable way of existence and development direction, and then enter the "post industrial 4 customization era".