Money Is The Way To See How Clothes Get Money In The Financial World.

Net profit fell 465%, 396% and 315% compared with the same period last year. It is Jia Linjie and Mei Bang clothing.

The current situation of embarrassment.

As the 2015 annual report has been released, many listed companies are listed.

The performance of the enterprise is disastrous and unsightly.

In the 28 annual reports and 2015 performance reports of the 13 listed apparel companies, the net profit fell by 13.

How to maintain growth, seek profit growth points and break through the plight has become an urgent problem for the entire garment industry.

In recent years, garment enterprises are frequently involved in the financial industry.

We hope to establish a merger fund through venture capital in order to open up new business areas.

According to incomplete statistics from journalists, nearly 10 clothing companies have been involved in the financial industry.

Tang Pinghua, a clothing industry research expert, believes that the main business downturn and relatively sufficient cash flow is the main driving force for clothing companies to seek profits and diversification, and the financial industry can meet this demand.

Take Kappa

As an example, the parent company's China Mobile has finally recovered from its bottom line after 5 consecutive years of revenue search.

The income of Kappa brand in China increased 25.8% from last year to 1 billion 30 million yuan.

For the first time last year, the reason for the rebound was that most of the profits came from investments in other fields.

It is understood that in September 2011, it invested $100 million yuan through its subsidiaries to subscribe for the rights of Yunfeng e-commerce fund limited partnership, which is set up to invest in e-commerce enterprise Alibaba Group Limited.

As of June 30th last year, net profit rose by 202.1% while operating revenue increased by 28.4%.

Shortly after the announcement of China's trend, he also said he would take part in the establishment of the six phase equity investment fund for the South China Sea, which was founded by Shenzhen Tongchuang Weiye Venture Capital Co., Ltd. as a fund manager, with a subscription amount of 10 million yuan.

According to the latest research report, the investment management company has obtained the business license of enterprise legal person in April 15th. According to the January 18th announcement, after the establishment of the investment management company, it will initiate the establishment of a fashion culture industry investment fund in its name.

It is reported that by the end of 15, in the less than 2 months after the establishment of the relevant project subsidiary companies, it had achieved a revenue of 206 million yuan, accounting for 10.38%, with a net profit of 6 million 565 thousand and 400 yuan, accounting for 3.38%.

YOUNGOR, the first enterprise to set foot in financial investment in 2015, has a net profit of 4 billion 396 million yuan, an increase of 39.01% over the same period last year, and its profit growth is not dependent on its main business.

He disclosed in his earnings bulletin that the main revenue came from investments in finance and real estate.

Seeing that many garment enterprises have tasted sweetness in the financial field, they came in succession.

It is understood that the United States and costumes in 2014 together with the Shanghai Yao Yao group as the main sponsor to prepare the establishment of Shanghai's first private bank - Huarui bank, intends to register capital of 3 billion 500 million yuan, the company intends to invest 525 million yuan, the shareholding ratio of 15%.

Subsequently, the seven wolves announced that they invested 300 million yuan to cooperate with Hong Kong capital to launch domestic RMB funds and invest in large and medium-sized domestic retail enterprises.

Of course, in order to find new profit growth points, there are still some deficiencies in the financial sector.

The company expanded its business to the football market. Last July, it invested 20 million euros in the Spanish football brokerage company.

The Semir clothing and Shanshan Group's Shanshan Group have also invested in real estate, using local resources integration capabilities, complementing the advantages of commercial real estate projects and brand apparel management, strengthening the control of future retail channels, thus promoting the future development of the group.

{page_break}

In addition to using investment to drive profit growth, many garment companies prefer takeover.

It is easy to see from the early merger of Semir and nine Mu Wang that they all want to let the clothing industry get out of the cold wave as soon as possible through this multi brand strategy.

After a serious decline in net profit in 2012 and 2013, the 100 round pants industry has since July 2015 started to buy shares of cross-border e-commerce global Tesco 100% at a price of 1 billion 32 million yuan in the form of issuing shares and paying cash.

Hundred round pants industry believes that the acquisition of universal Tesco not only meets the current product positioning of the industry, but also makes use of the advantages of universal Tesco in the electronic retail business, integrating its high-quality Internet genes such as B2C, big data operation, Internet advertising, vertical class and retail experience of third party e-commerce platform, and so on, to create a three-dimensional Garment Retailing ecosystem with the combination of resources, digital marketing and supply chain optimization, and domestic cross border collaboration.

Similar to the 100 round pants industry, Hinur also planned to buy the Internet business platform Xinghe interconnection last year, and completed the parallel pformation from traditional business to traditional business and Internet + 11 billion.

The Pathfinder bought the 74.56% stake of Yi you in March last year, plus the tourism industry.

It is reported that this investment is a new layout of the outdoor travel business after the explorer's participation in Singapore Asia travel, holding the green field and the beauty.

Since a series of capital actions have been launched by the Pathfinder, the tourism and sports industry has been brought in and gradually upgraded.

For many Chinese companies with lofty prospects, expanding overseas business and expanding their global business territory to the higher end of the global industrial chain have become a panacea for improving their performance.

In September 8, 2015, the company announced that it would buy a 100% stake in Dongming international investment (Hongkong) Limited at a total price of 11 million 180 thousand euros (about 84 million 60 thousand yuan).

The company will buy the international high-end ladies' Laur l l business in real terms, and will also have the preferential right of Laur L in the rest of the world, thereby forming a global strategic cooperative relationship.

In the past 2 years, the company, which has lost its performance for the past 6 billion 600 million years, also bought a Korean baby pad business in September last year with its own cash of 6 billion 600 million won (about RMB 35 million 640 thousand yuan).

Shandong Jining Ruyi wool textile Limited by Share Ltd related company, Ruyi Technology Group also announced shortly ago that it will buy the controlling interest of French luxury clothing brand Sandro and Maje parent SMCP from 1 billion 300 million, from the global private equity giant KKR.

In addition to that, Qian Baidu completed the acquisition of Hamleys in Britain last year, and in July last year, Italy acquired the 51% brand of the fashion brand Dirk Bikkembergs, Anta acquired the Japanese outdoor brand Descente, and BELLE acquired the Italy Cowboy brand Replay.

It is not hard to see that Chinese capital has launched a new wave of overseas mergers and acquisitions.

{page_break}

"Better die than live". Under the environment of declining overall performance in the apparel industry, many companies can only cut off their "left and right wings" in order to survive.

Take Busen shares, which fell 111.2% in 2015, as an example.

Since its listing in 2011, operating revenue has been showing negative growth.

In 2014, the surplus was deficit and the loss was 100 million yuan.

In order to survive, at the end of last year, a wholly owned subsidiary was sold at half off, which resulted in a profit of up to 45 million 383 thousand and 700 yuan.

And last year, net profit growth of 148.5%, he was the first to achieve losses.

But the seemingly beautiful performance is actually not created by the company's main clothing.

The company's 108 million yuan extra income comes from the sale of shops in Beijing.

The cash flow of investment activities in 2015 was 195 million yuan, an increase of 3148.07% over the same period last year, mainly due to the sale of shops in Beijing during the current reporting period.

For the current situation of more and more garment enterprises "not doing their jobs", Ma Gang, a famous clothing critic expert, said: "diversified investment is the choice of enterprise marketing.

However, from the perspective of industrial layout, we should give priority to the upstream and downstream ecological chain and form synergy effect.