Bosideng Takes The Initiative To Become A General Agent In China.

April 26th, China

Leading brand

The signing ceremony was held at the Boston headquarters in Changshu, Jiangsu, with the Korean BUGUN FNC (buk FNC Co., hereinafter referred to as "floating health" or "floating health company").

The two sides jointly announced: Bosideng group became the first Korean clothing brand IMVELY on the Korean line and the first on line.

Brand MUTNAM's general agent in China.

It is reported that Bosideng group business department is responsible for the operation of two Korean brands in China.

The company will introduce products in the form of spot purchase and open shop sales in the domestic e-commerce platform, so that consumers can experience the "Hanfeng" trend and life status without using "Hai Tao".

This is another important move for Bosideng to promote brand pformation and upgrading and internationalization strategy. It is also a useful attempt to test the cross border electricity supplier and the "net red" economic precise marketing.

Bosideng group, founded in 1976, is the largest integrated garment brand operation group in China. It has 40 years of clothing manufacturing experience and brand operation advantages. In 21 years, it has won the sales champion of China's winter clothing market, has nearly 6000 stores in the Chinese market, and has set up a European headquarters, flagship store and overseas operation team in the UK and Italy, and its own brand products have entered more than 10 national and regional markets.

Fu Jian is a representative fashion company in Korea. It is an integrated group running more than 20 shopping websites. It occupies the first place in more than 1.5 000 apparel shopping websites in South Korea. Its brands include MUTNAM, IMVELY, MENZB, LUMISSY, VELYVELY and many other brands, leading the trend and development of Korean fashion.

Bosideng's two brands of the agency are all located in the young fashion crowd. Among them, IMVELY women's clothing is a well-known women's clothing brand popular in Korea. The price is at the middle end level. It focuses on online and offline integration. It occupies the first place on the largest business platform in South Korea. The average number of visitors is up to 4 million per month. The pioneer brand MUTNAM of men's wear website is biased towards high cost performance, focusing on the concept of collocation, ranking first in the South Korean men's clothing network market.

South Korea is one of the international fashion centers. The Korean wave craze has been favored and welcomed by consumers all over the world in recent years.

The accelerated development of China South Korea Free Trade Zone has opened broad space for the two countries to expand cross-border sales channels.

Gao Dekang, chairman of the board of directors of Bosideng group, said that the company is a leading professional fashion company on the Korean line. Its typical "clothing + Internet" mode has a wide audience in the Korean market.

The executive director of the buoyancy executive, Miss Zhi Chi, is also known as "net red" in Korea. It has hundreds of thousands of fans resources, which has contributed to the continuous growth of the volume of products in the business platform.

He believes that attracting the most accurate crowd with the most economical cost is an important way to enhance the competitiveness of enterprises in the new era of Internet economy.

"Economic and cultural exchanges between China and South Korea are very close. Young people in both countries are willing to try new things and understand the new world. Cross-border electricity providers and net red economy are their favorite ways of consumption and life.

Bosideng has been actively exploring the way of internationalization of China's clothing brand, and is committed to developing into an international integrated brand operation platform.

This cooperation has brought a real Korean wind to the domestic consumers, and will also set a new paradigm for China ROK cooperation, resource integration and strong alliance.

Fu Jian, a representative of the company, said CEO is a new concept company with passion for fashion and enthusiasm.

Since contacting with Bosideng group for half a year, we feel that Bosideng's brand operation advantage and market channel are the best choice for the company to enter the Chinese market.

I believe that with the expansion of the scale of China's market business, the image of ROK's pure South Korean design will be deeply rooted in China and take root in China.

According to Zhu Xiangdong, general manager of the business department of Bosideng group and general manager of ice Garment Co., Ltd., the cross border electricity providers are facing the challenges of policy change, logistics distribution experience and access to traffic. The company takes the general agent of China, not only to open online stores, but also to sell authentic Hanfeng products. It will also disseminate the brand products and images to the target audience through the planning of Korean style themes, the design of Korean style vision, the implementation of Korean style cultural exchange, and other fashionable, new and interesting online offline promotion methods.

In the future, business scale and growth rate will also be considered in time to establish joint ventures to promote OTO operation, and promote the simultaneous promotion of online and offline businesses.

Finally, we will focus on building the domestic supply chain and carry out all-round cooperation with more brands of the company.