Sports Industry "Golden Ten Years" Jinjiang Strive To Build " China Shoes World "

Mention Fujian, Jinjiang, which has nurtured many famous sports brands such as Anta, XTEP, and 360 degrees. "China Shoes Capital" is a well known business card. It originated from shoemaking, especially athletic shoes, and derived from it. Sports apparel Sports equipment and other related industry chain.

The next ten years will be the "golden ten years" of the sports industry. Jinjiang is promoting the upgrading of sports manufacturing by scientific and technological innovation, promoting the development of sports events with scientific planning, innovating and enriching the connotation of sports industry, and making efforts to create the golden medal of "Sports City".

From "Jinjiang shoe world" to "world Jinjiang shoes"

21 days. China footwear industry The eighteenth China (Jinjiang) international footwear industry (Sports Industry) exposition, which is called "barometer" and "wind vane", has come to a close. More than 120 thousand professional visitors arrived at the fair, an increase of 42.8% over the same period last year. The turnover volume was 16 billion 387 million yuan, an increase of 11.1% over the same period last year.

"10 pairs of leisure sports shoes are produced in the world, and two pairs are made in Jinjiang". During the Expo, Jinjiang Mayor Liu Wen - Lun sketched out Jinjiang's silhouette as a "shoe world" with simple figures.

However, the structural difficulties such as excess production capacity, rising labor costs, and adjustment of international industrial layout also continue to beset Jinjiang footwear manufacturing industry.

Hu Zhiming, President of the Chinese Chamber of Commerce in Vietnam, Miu Renlai, said that in 2015, Vietnam exported footwear of about 13 billion US dollars, an increase of 16.9% over the same period last year. It has become the second largest exporter of shoes after China. At the same time, China's footwear exports last year saw a rare negative growth.

The international footwear industry is facing a new reshuffle. How can Jinjiang shoes go all over the world in the new era? The answer of Jinjiang shoe enterprises is to deepen scientific and technological innovation, speed up industrial upgrading, and seize the high end of the world market value chain.

In 2015, the 31st degree series of functional running shoes "361 degrees Sensation" boarded the annual best sports magazine runner world's best running shoes list, attracting wide attention in the international market.

Zhu Minjie, senior director of Anta brand management center, said that in order to design a shoe last for Chinese feet, Anta built a huge national foot database. In 2015, Anta R & D cost accounted for 5.2% of the cost of sales, an increase of 0.9% over the previous year. At the same time, a number of R & D design institutes were set up in the United States, Japan and Korea, which greatly improved the competitiveness of products.

From "shoe world" to "world shoe", Jinjiang shoe enterprises are driven by technological innovation to create and upgrade. They are not only moving steadily towards the world, but also aiming to occupy the highland of the world's consumer market.

"Watching sports in Jinjiang" has become the norm.

In 2016, the national Beach Volleyball Grand Slam will be held in Yamen scenic spot in Longhu, Jinjiang on from June 9th to 12th. The competition will attract the top 16 men and women from all over the country to compete in the competition. It is the highest level, the highest score and the highest bonus in the national beach volleyball tournament.

The coastline of Jinjiang is 121 kilometers long, and the beach volleyball competition is unique. Through the protection of coastline resources, the city carries out enough space for coastal sports activities. Zhang Lin, Dean of the school of economics and management of Shanghai Institute of Physical Education, said that Jinjiang can promote sports consumption through large-scale events, and integrate all aspects of economic development through competition to enhance the image of the city.

In addition to developing beach volleyball matches in line with local conditions, CBA Jinjiang tournament, China Football Association League B league tournament Jinjiang tournament, China badminton league playoffs, China Jinjiang (International) cycling open, national fitness and fitness Championship final... All kinds of wonderful sports meet sports fans of various projects, "watching sports competitions in Jinjiang" has become the norm.

Sports +: make sports city full of sports genes

The sports industry is the first industry with over 100 billion output value in Jinjiang. " Internet plus In today's national surge, "sports +" also has great potential in Jinjiang.

There are more than 200 stones in Jinjiang, and more than a total of abandoned Grottoes in the city. "Sports +" brings innovative solutions to problems.

Li Jianhui, Secretary of the Jinjiang municipal Party committee, said recently that he intends to use Yonghe abandoned Grottoes to import "sports +" elements, and build extreme sports sports parks to promote the integration of tourism, culture and sports.

Statistical prediction shows that the output value of China's sports industry will reach 5-7 trillion yuan in the future. The sports industry has become a new "draught", and Jinjiang sports goods company has already seized the opportunity for "sports +".

As early as two years ago, 360 degrees crossed the border with Baidu, and jointly established the "big data innovation laboratory", which opened up the curtain of the two sides in the field of intelligent sports equipment, and joined hands with sports to build an intelligent sports ecosystem based on mobile Internet. The overall development was integrated with the "sports + Internet" ecological integration. By investing in the "tiger net" and joining the Jing Lin investment to establish the sports industry fund, the "Internet + sports manufacturing + sports service + culture media + finance" new mode was set up; HOSA International combined with many hospitals in the country to develop health assessment and management applications, promoting the "sports + medical" intelligent fitness mode.

This year is Jinjiang's "sports city construction year". Li Jianhui said that Jinjiang should comprehensively plan the development of sports cities, integrate sports into all kinds of squares and industries, and promote "sports +", so that sports cities can have sports genes everywhere, so that "Sports City" will become another Jinjiang's bright card.