"Watching Sports In Jinjiang" Has Become The Norm.

From "shoe world" to "world shoe", Jinjiang shoe enterprises are driven by technological innovation to create and upgrade. They are not only moving steadily towards the world, but also aiming to occupy the highland of the world's consumer market.

The eighteenth China (Jinjiang) international footwear industry (Sports Industry) exposition, which is known as the "barometer" and "wind vane" of China's footwear industry, has come to a close.

More than 120 thousand professional visitors arrived at the fair, an increase of 42.8% over the same period last year. The turnover volume was 16 billion 387 million yuan, an increase of 11.1% over the same period last year.

"The world produces 10 pairs of leisure products per production."

"Two pairs are made in Jinjiang". During the Expo, mayor Liu Wenru of Jinjiang sketched out the silhouette of Jinjiang as a "shoe world" with simple figures.

However, the structural difficulties such as excess production capacity, rising labor costs, and adjustment of international industrial layout also continue to beset Jinjiang footwear manufacturing industry.

Hu Zhiming, President of the Chinese Chamber of Commerce in Vietnam, Miu Renlai, said that in 2015, Vietnam exported footwear of about 13 billion US dollars, an increase of 16.9% over the same period last year. It has become the second largest exporter of shoes after China.

At the same time, China's footwear exports last year saw a rare negative growth.

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In the face of re shuffling, how can Jinjiang shoes go all over the world in the new era? The answer of Jinjiang shoe enterprises is to deepen scientific and technological innovation, speed up industrial upgrading, and seize the high end of the world market value chain.

In 2015, the 31st degree series of functional running shoes "361 degrees Sensation" boarded the annual best sports magazine runner world's best running shoes list, attracting wide attention in the international market.

Zhu Minjie, senior director of Anta brand management center, said that in order to design a suitable Chinese foot type

Anta built a huge national footprint database. In 2015, Anta R & D cost accounted for 5.2% of the cost of sales, which increased by 0.9% over the previous year. At the same time, a number of R & D design institutes were set up in the United States, Japan and Korea, which greatly improved the competitiveness of products.

In 2016, the national Beach Volleyball Grand Slam will be held in Yamen scenic spot in Longhu, Jinjiang on from June 9th to 12th.

The competition will attract the top 16 men and women from all over the country to compete in the competition. It is the highest level, the highest score and the highest bonus in the national beach volleyball tournament.

The coastline of Jinjiang is 121 kilometers long, and the beach volleyball competition is unique.

Through the protection of coastline resources, the city carries out enough space for coastal sports activities.

Zhang Lin, Dean of the school of economics and management of Shanghai Institute of Physical Education, said that Jinjiang can promote sports consumption through large-scale events, and integrate all aspects of economic development through competition to enhance the image of the city.

In addition to developing beach volleyball matches in line with local conditions, CBA Jinjiang tournament, China Football Association League B league tournament Jinjiang tournament, China badminton league playoffs, China Jinjiang (International) cycling open, national fitness and fitness Championship final...

All kinds of wonderful sports meet sports fans of various projects, "watching sports competitions in Jinjiang" has become the norm.