"The Store Is Out Of Order"? Is Your Way Wrong?

IKEA online online business only propaganda role, do not deal.

Through the establishment of a powerful self media, including information perfect, official website.

Development line

And APP.

Users quickly search for what they want.

You can look at the inventory and see the shopping list.

But you can't buy it.

Shopping list is convenient for people to find goods.

In the fierce

In the environment, consider the customer browsing IKEA on the web page.

There are always three shops.

After seeing the same paragraph, the price is lower than IKEA, and do not rule out buying the order.

Instead of doing so, it is better to not do business.

Now many stores have realized the importance of getting through the online channels, but the analysis has made a lot of money, and the result is that online can not help the line, but it becomes a burden. Therefore, the pformation of stores must be clear about their positioning and never follow suit.

For most physical stores, the biggest drawback is weakening.

The marketing mode should fight the price war and fight the traffic volume.

Word of mouth marketing brings new customers to experience and new customers will become the second wave word-of-mouth communicators. Such a virtuous circle is the key to the operation of all physical stores.