Zalando Grew Less Than Expected In The First Quarter. Easter Is A Good Stunt.

Zalando released its first quarter earnings report. No surprise. The group that grew worse than expected also found the back pot man in addition to warm winter.

Although Zalando is still growing, it is clearly not growing faster.

And leave the ASOS in China.

The same as European fashion business.

Recently released a quarterly earnings report, it is reported that in the first quarter of March 31, 2016, the group's total business revenue recorded 22.5% to 24.5% growth to 788 million to 801 million euros, although this data has been an advantage compared to a bleak fashion apparel market, but for market expectations, the growth of Zalando in the first quarter was significantly lower than the expected 822 million to 833 million euros.

However, its competitor ASOS had a total revenue of 648 million 600 thousand pounds in the first half of fiscal year ended February 29th, and the European sales growth rate reached 31%, which was not even included in the Easter holiday, even better than Zalando.

Investors are generally accustomed to the expected growth rate of Zalando above 30%.

And the group thinks that

The listing of the sports trend brand IVY Park, which is co operating with Topshop, can play a greater role in promoting sales.

On the other hand, the group's slow growth was interpreted as Easter at the end of March, resulting in a decrease in sales behavior, thereby dragging the group's sales performance in the first quarter.

The group dropped to 20% - 25% as early as the 2015 fiscal year report issued in early March, so the group's performance in the first quarter was in line with the group's own expectations.