March Luxury Consumption Data Plunge 24% Market Information How To Boost

The recent research report on luxury market is nothing but the importance of Chinese consumers.

But how important it is is not clear.

Therefore, the Research Report of a foreign media research institute came out again, which is aimed at the study of global luxury consumption in March.

It is reported that in March, due to

The impact is still continuing, resulting in a sharp decline in the number of Chinese tourists in the European market. Despite a slight rebound of 4% in February, the subsequent ferment of the Brussels event left no hope for luxury consumption. In March, the consumption of Chinese tourists decreased by 24%, while the consumption of European markets fell by 35%. The sales data from the American market, Hongkong and Dubai were also not optimistic.

In addition, the Russian market also began to reduce the number of tourists due to geopolitical reasons. Last month, luxury consumption recorded a 22% decline.

Hongkong, which had long been the "freezer", and China, which was also slowing down the consumption of luxury goods, were equally inferior.

As a global luxury group giant.

The group and Burberry, in the previous March earnings report, recorded double-digit growth or even retrogression.

The two groups of CEO all call Europe.

Tourists will continue to decline, which will be a very difficult year.

While Cartire and LV, which rely heavily on the local market for sales growth, and more than 50% of their revenue growth come from the consumption of tourists from Europe, the growth of brand is very slow because of the impact of terrorist attacks.