Hermes Limited Stores Began Testing Water In New Delhi

As one of the most difficult markets to layout, we also had a plain look at why India brands always thought it was very difficult to lay out.

However, even if it is difficult to layout the luxury brand, it will inevitably have a way to enter.

Recently, in order to test the water

In response, the top luxury brand Hermes opened a limited store in New Delhi.

The brand side said it was an attempt for Hermes to enter New Delhi at the end of the year. Therefore, this limited period store will remain before the new flagship store opens, and will serve as an important base for testing the market response.

The shop opened for a long time during this limited period.

From the official spy photos, there are not many kinds of clothes to sell, but the main leather goods and scarves can still be seen here.

It will also create a low-key luxury and simple sensibility, refreshing and without loss of spirit.

However, we still look forward to the opening of Hermes in the stores in India market, and there will be many celebrities at that time.

However, this is not the first time the brand has entered the India market.

The first store was opened in 2008, also in Tehran.

And then shut down for various reasons.

But in 2011, Mumbai opened a flagship store, which formally announced that the brand entered the India market.

It is often customary for brands to rely on local retailers to develop faster and faster. However, Hermes does not want to use this method to enter the India market. More often, Hermes wants to use independent stores to reflect the design connotation and humanistic spirit of Hermes.