KM Men'S Clothing Set Off A New Round Of Shuffle In China'S Clothing Industry

The clothing industry has always been a highly sought after industry.

Along with the development of Internet technology, online sales have become the new favorite of many clothing circles. Along with the development of online shopping centers, a series of convenient logistics have been opened and online driven.

At the same time, the development has brought a huge impact to the offline store sales.

At this point, KM clothing has rapidly swept across China with its own brand and its own store, which has shocked the domestic brand.

KM brand

Apparel industry insiders said that the current Chinese garment industry is indeed experiencing a "new era of shuffling", and the boundaries between the traditional management of clothing stores and the new business are no longer obvious. Many brands have gradually abandoned their own insistence and started the strategy of grasping both lines.

Experts believe that breaking the tradition is a good thing, but the lack of online sales is also an objective problem. The problems of inadequate service or counterfeit sales are not conducive to the development of the brand. At present, the development of the clothing industry seems to face a small "embarrassing period".

But since 2014, the entry of KM clothing has broken the embarrassing atmosphere of the clothing industry.

KM clothing brand is very aware that at present, China's consumer groups are still dominated by middle-level consumer groups, so KM apparel promptly seize the needs of consumers at this level, and revitalize the domestic clothing sales situation by relying on three advantages to turn the tide.

KM brand

One of the advantages: win in stability.

The novelty of clothing can attract the eyes of consumers, but without its own blueprint to cater to the tastes of consumers, it is not a permanent solution. Therefore, since its inception, KM has been adhering to the design route of simple comfort and leisure and elegance instead of noble luxury of products. Thus, KM clothing can take the mass line in China, producing all people can wear, everyone can afford affordable prices.

It is the constant pursuit of KM clothing.

Advantage two: accurate positioning.

As we all know, the emergence and development of clothing brand is closely related to two two aspects. On the one hand, the development direction of the industry is on the other hand, it is the trend of the international trend.

KM men's clothing can spread to all provinces and cities in China within a year, because they have an accurate positioning for their brands. In the whole development process of KM men's clothing, they always pay attention to the surrounding environment, and constantly tap the needs of consumers, and will be North Europe.

Designer brand is the best.

Advantage three: Shop speed "ruthless" to force.

For the business sector, time is money, and the rise and development of a brand can hardly tolerate the slightest break. The patience of consumers is limited, and the time of investors is precious.

Therefore, KM menswear pays great attention to timeliness, because there are countless clothing stores on the Internet every day. If the shop is not slow, it means that they have already handed the customers to others. Therefore, KM men's clothing not only requires new products to be updated at a faster speed, but also requires new stores to have a speed. It is reported that in 2016, KM will invest 600 million of its funds in 300 new stores.

With the arrival of the 2016, customers will regard clothes as products instead of commodities on clothing consumption, so the KM men's clothing with parity brand is the rational choice. KM men's clothing is expected to become king in this new era of shuffling.