Song Zhongji Endorsement Mark Ed Faye FJ Men'S Wear Men'S First Endorsement

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Confirm appointment as the first

FJ

Chief fashion officer, this is Song Zhongji's first fashion man's endorsement in China.

It is learned that Song Zhongji, a Korean artiste starring in the "descendants of the sun", will start shooting the FJ clothing advertisement from May 2016. At the same time, Mark Ed Faye FJ WeChat public will open the "Zhong Yuan Sir line", the background will continue to open the message, and Song Zhongji will also airborne the FJ WeChat platform.

It is understood that Mark Ed Faye FJ menswear is the brand of Mark Ed Faye fashion company, mainly targeted at 20-35 year old urban male consumers. Its latest brand positioning in 2016 was updated to art, fashion, city and experience.

Mark Ed Faye is a Chinese original fashion company founded in 2001, and owns 4 independent brands: Mark Ed Faye FJ Menswear, new gentleman's men's wear, RESHAKE, creative urban women's wear.

According to Mark Ed Faye, the total sales volume of Mark Ed Faye has reached 750 million yuan in the whole year of 2015. This year, through multi category deployment and celebrity endorsement, it will bring a new round of sales growth.

In 2014, Mark Ed Faye began to implement "ameba" in an all-round way (dividing the enterprise into small groups, making plans on its own, accounting independently, growing autonomously, fully participating in the operation) and expanding the brand "group strategy".

In early 2016, Mark Ed Faye launched the flagship store on the line, and in March, he launched the latest series of Mark Ed Faye's children's wear products.

It is reported that Mark Ed Faye formally opened the O2O mode in 2014, and the online collaboration with Tmall stores, while offering trial service under the line, the "fifth space" life experience museum also landed in many cities.

In March 2016, Mark Ed Faye settled in the Beijing Tianjin Electronic Commerce Industrial Park in Tianjin, and will build the base of the park into a storage, logistics and settlement center in North China of Mark Ed Faye.