CFDA Has Come Up With A Sophisticated Guide To Test Water, That Is To Say, To Buy Fashion Change.

American fashion

The CFDA is the youngest of the Fashion Designers Association, and a guide has been published.

Teach us the mode of "show is to buy", and guide brands to start playing this new mode.

However, this guide is also very much in mind, trying to let everyone know, want to play this new mode, it is best to know whether their brands have money, can participate in Fashion Week (registration fee is very expensive, mainly, can sign up everything is good to say).

Therefore, first, after deciding the purpose of the fashion week and having enough Money and a clear brand positioning, CFDA said publicity is coming from us.

Second, do not think that CFDA will encourage you to walk in the show, go the kind of spectacular, it is best to earth shaking.

On the contrary, CFDA said, it is best not to play the show, play Presentation (fashion show, static and dynamic combination, a few models can be done, the key is to save money).

However, this is for the start designer brand (really intimate), those rich brands, love to do it, CFDA is also happy to see them show.

Third, do not make so many fancy topics, the name of the hodgepodge is good, for example, Collection 1 what, save worry and save trouble (mainly for everyone to see at a glance), after all, this mode can make potential buyers better know which product they want to consume is which Collection.

Then we can take a fixed pattern, take a product that can be immediately baked to the consumer, and drag it away for a long time, such as three months to get it, or, directly, six months.

Then, it's best to launch a series of capsules with retailers, which can pull consumers' attention and create consumption values, but cute.

Also said a more thorough way - do not show, directly open the conference, Sao year.

However, few brands are willing to play like this.

Next, CFDA said, is to contact suppliers to plan for the season's production.

Of course, the method CFDA still lists many, interested small partners can go directly to their official website to see the guide.

On the CFDA side, the background of this guide is obtained from Boston consulting company and many media and buyers. Therefore, it is concluded that consumers prefer to focus on CFDA on products.

However, this probably gave birth to a change.

Fang is also not so high up. It needs to coordinate with retailers in all aspects to deliver products that conform to the "show buying mode".