Burberry Was Downgraded By Investment Bank And How To Survive.

If a luxury brand is compared with a fast fashion brand, it is a terrible contrast.

Recently, the Burberry fortune newspaper has been turned off by investment banks and industry in the near future, and its CEO pressure is not small.

It is reported that the reason why this royal certification brand of Burberry has come to such a situation is mainly due to its failure in Japan's policy.

In the past three years, Burberry has focused its attention on the Asia Pacific market in the Chinese market. It is very clear from its full strength that the Chinese consumers' attention and the Spring Festival special series are expected.

In the past three years, the Japanese market has spawned more consumption growth along with the development, which has been a complaint against investors who have been dissatisfied with the group CEO for a long time.

Although in the following holiday season, Burberry

Narrowing slightly increased by 9%, but compared with the stock price that has fallen by about 27% in the past year, it will outweigh the gains.

In addition, at present, the Burberry that wants to increase the Japanese market also needs to face the problem of the comprehensive layout of competitors, the soaring Japanese rent and so on.

Moreover, the reason why group CEO was criticized by investors is its authorization policy on the Japanese market, which once called the industry "high-end H&M".

Group for a long time

Authorized, authorized retailers to sell lower priced blue label and black label products, resulting in limited profitability in the Japanese market.

Although some people think that group CEO is

Too many pots, but in reality, both CEO and CCO, it is too difficult for a person to balance.

At present, even if Burberry can expand its business with limited cash flow, it will also need to face the yen exchange rate which is full of upward trend, and the risk that the operating expenses will double the expansion.

What's worse, investors are losing confidence because of falling stock prices. The investment bank also downgraded its brand to "lose the market", or "three inches of ice".