How Can A Shoe Store Be Marketed?

　 Discovering business opportunities

Comparing the differences between cities and paying attention to the consumption changes in their hometown, Mr. Li found business opportunities that others had not discovered. According to the local conditions, we should set prices according to local conditions, and raise the shoe price of some styles according to the current market situation, so that the average shoe price is higher than that of the Guangzhou market. Meticulous purchase, focus on exchanges with suppliers, and obtained many convenient benefits. This year, less than 30 years old, Mr. Li Tao, a Shandong guy who worked as a white-collar worker in Guangzhou, did not have a few years to find a business opportunity for small businesses. She bought goods from Guangzhou and opened up high-end brand shoes stores in her hometown, Shandong and Linyi in 2005. At the beginning of the business, the annual profit has reached more than ten million yuan, so that all the direct selling companies in Guangzhou are envious.

　 Try out entrepreneurial passion

Mr. Li, a tall Shandong boy, had a problem since he was young: because he had a pair of big feet, it was hard for him to get the right shoes. A few years ago, when Mr. Li Tao came to work in Guangzhou, he felt like he entered the shoe paradise. Many young people in Shandong think of the trouble of buying shoes, and Mr. Li immediately thought: why not go home and open a fancy shoe store? In recent years, Shandong's economy is developing very fast, and the people in their hometown should also be able to afford medium and high grade products.

　　 Attach great importance to micro site selection

So Mr. Li spent half a year investigating the sales of several brand stores. A universal rule is discovered: brand shoe stores open in department stores and commercial pedestrian streets are always popular, but they are much inferior to those in residential areas or ordinary commercial streets.

     Shop location selection

Even a shoe store with the same brand is different in different shopping malls. For example, a brand store on the first floor of the shopping mall is next to the main road, the glass window is very eye-catching, the customers are full of customers every day, while the reputation of the other store is not worse than that of the former. However, because the brand has only arranged a "three line" location, the sales situation has dropped. As a result, Mr. Li has clearly pointed out the principle of location selection in the "first line" berth of prosperous shopping malls. In his hometown, he repeatedly compared for half a year, and finally came to a good stall in the early 2005 and talked about paying 20% of the monthly turnover. At the same time, he also quickly signed a long-term purchase agreement with Guangzhou brand merchants.

      Purchase and selection

Mr. Li is busy decorating here, and there is no negligence in the purchase. What kind of products he chooses is actually a great learning. Just say the size, must be "according to local conditions"; Mr. Li thinks that the feet of the people of Guangdong are mostly large, and their feet are high and high. They must not copy the purchase mode of the store in the city, but should float up to two sizes in the order of purchase: for example, a pair of sandals, five or six pairs in Guangzhou, 36, 37, 34, 35, two or three, 38 and 39. In addition, the girl in Shandong is quite tall. For women's shoes, they should be more generous and simple. They should be careful when choosing the style that is too small or too small.

    Careful opening management

In this way, the left and right pick, Mr. Lee's first purchase can be said to be better and better, and after the opening of the business, it became "a big shot". After that, Mr. Li established a deep friendship with the buyers and made substantial profits from the brand enterprises in Guangzhou. He used Shandong spring and summer later than Guangzhou, autumn and winter, as early as the Guangzhou season difference, piecemeal purchase, with the lowest average price to get in Guangzhou is already over the season, but in Shandong is right red products. Under his persuasion, the batch of "return" service has also become logical, but it has been changed to "new to old" service: Guangzhou merchants accepted the old products returned by Mr. Li, but did not pay cash and replaced some new products. In such a year of "thrift and frugality", Mr. Lee's business has taken root in his home town, and his profit has reached more than ten million yuan.