The Phenomenon Of Net Red Economy May Continue.

A short video "Tucao" has attracted 12 million fans to invest in Papi sauce, a popular Internet celebrity in micro-blog. Investors have collected 12 million pieces of thinking, real fund, light source capital and star capital.

This again detonated the great concern and stir up of the community.

No, even the first official Xinhua news agency, who was considered to be "face to face" all day long, lamented: "Tucao" and "laughter" are also productive forces. Xinhua's article asks, "Yes!"

The phenomenon known as "net red" in the new stage was actually born in China in the early 2004.

In 2004, there was a photo patrolling of sister Furong to Mizuki Kiyoka, Peking University anonymous and mop website. Her unique POSE and self confidence in her personal photos had a strong contrast with the public aesthetic, causing netizens' strong "onlookers" to become Internet Celebrities.

This is the earliest manifestation of net red.

Sister Furong has also been called the originator of Internet Celebrities by many netizens.

Later Fengjie, Xi Li Ge and other net red appeared one after another.

However, from the economic point of view, the generation of net red, represented by Feng Jie, sister Furong and Xi Li Ge, has not been excavated more and deeper commercial value.

Therefore, at that time, no economic phenomenon was summed up.

In March 21st, Luo Ji announced a joint auction with Papi sauce. Advertisers can show their faces in short videos.

This investment is regarded as the first case of net cash successfully realized in the industry.

The new generation of net red represented by "Papi sauce" is quite different from that of sister Furong.

Although the two are based on the accumulation of huge fans, the fans of the last generation of internet fans are fragmented and guerrilla, and the new generation of net red has the platform of micro-blog, WeChat, Taobao, short video live broadcast, which gather fans' energy.

The energy and scale of the new generation of fans are very easy to measure, very open and pparent. The fans and users of net red are numerous and very easy to integrate.

Now net red can be divided into self media network red.

Net red, anchor net red and so on, Papi sauce belongs to the media network red; the advertising model in Taobao shop Zhang Da Yi, the number of micro-blog fans is about 4000000, the annual sales volume of the shop is more than ten million; on the live platform, the anchor of the live room is set up, and the fans gather their powder silk through the way of coquettish, singing and so on.

These three kinds of net Hongdu have a strong ability to absorb gold.

Mining is entirely targeted, easy to cash in and add value.

It also determines that the new generation of net red is easy to be chased by capital while attracting fans, forming an economic phenomenon net red economy.

Net red economy is based on funny, Tucao, humorous, compiling, and young, beautiful, versatile as the representative, with the taste and vision of the red people as the leading factor, choose money and visual promotion, gather popularity in social media, rely on the huge fans group for directional marketing, and turn the fans into purchasing power and consumption ability of a new economic phenomenon.

They are all one of the fans' economic manifestations based on the Internet and social media.

On the network stage without borders, boundless, and all the time, we show our unlimited space to all kinds of capable people and special talents, and dig out the comparative advantages of everyone.

One of them is not only a part of the new economy, but also a charm of the new economy.

At the second world Internet Conference held at the end of last year, Zhang Yong, chief executive of Alibaba group, said: "we have talked about the network economy and the fans economy all the time. But in the whole 2015 changes, there is a new generation of people, that is, a brand-new family on the Tao Baoping platform. We call it the net red family.

This is the embodiment of the whole new economic force. "

However, the net red economy also suffers from congenital defects in its fetus.

Net red economy is currently stuck in the eyeball economy stage. In order to attract eyeballs and increase fans, some net red will not hesitate to use vulgar, rude, indecent words and behaviors to show.

Net red has become a new economic phenomenon, but people who are too bored or violated by morality will still be resisted by the mainstream values of society to a certain extent, and there is little economic benefit.

At the very least, it will soon be kicked out of the vanity fair by mainstream values.

We must believe that the fans' value judgment and orientation ability must not deviate from the mainstream values.

At the same time, net red can emerge in the stage of completely free free individualism.

But after being taken over by the capital, investors will be constrained or constrained, or once they are in conflict with investors, the advantage or influence of the net red will be difficult to say whether it can continue to go down.

Furthermore, the persistence of net red is very difficult.

Past facts have proved that net red is generally "35 years of every kind," and it is hard for individuals to say whether it will last long.