Clothing Micro Business Brand Gradually Established, Marketing Methods Can Be Varied.

With China's consumer groups entering the era of segmentation, enterprises are vigorously reconstructing products in Pyramid to cope with the increasingly hierarchical consumer groups.

In order to satisfy different customers' preferences for product styles and colors and individual income differences, so as to maximize customer groups and market ownership, enterprises continue to introduce high, medium and low grade products to form a product Pyramid. At the bottom of the tower, they are low price, large volume products, earn profits by small profits but quick turnover. At the top of the tower, they are products of high price and small volume, and rely on excellence to gain excess profits.

In the new year, clothing brand enterprises only pay more attention to the consumers' experience and constantly enhance the stickiness of consumers, so that they will be invincible in the future competition.

Like the traditional rape hard and wide dissemination has gradually withdrawn from the stage of history.

Apart from making high quality and cost-effective products, the audience will become fans of the brand. Fans will still compete with each other because the mobile Internet breaks the fragmented communication mode of time and space, and brings more fans closer to the brand.

For example, for example, during the operation of Jinyuan official mall, I created QQ fans and WeChat group. Fans are very active. If these fans are created by stores, so that fans can interact with each other and get to know each other. Every month stores will organize some activities based on QQ group or WeChat group to maintain the relationship with fans. When fans need to buy clothes, I think they will not be other brands in their first impression, so they can effectively reduce customer turnover caused by competing products.

Based on the interaction and offline participation of the mobile Internet, the resonance between the brand and consumers is enhanced. Finally, it is more likely that fans and brands will win together.

The way to run a store is that every shop keeper should think about it.

The fashion industry can not be dressed without any doubt. The cross dressing between beauty and clothing industry is a matter of reason. Whether it is cooperation between small clothing shops and micro cosmetics, or for example, Shu Lang and FOX group of Israel hand in hand launches sulang cosmetics, langzi shares Korean cosmetics company, and ege launches hundreds of make-up products and bath products.

In the clothing industry, the brands currently starting with micro businesses are mainly concentrated in underwear category, not only because their initial investment cost is low, but also because the relative demand for fashion control is relatively low compared with the external clothing.

Therefore, many traditional clothing brands look down on the micro business, which makes the traditional brand face a major problem. That is, the sister paper usually works in your company and in your store. Many people sell your products to other companies with your brand customers.

Going out without wallet, eating, drinking, playing and buying a smart phone has become a reality in real life. User experience has been more and more fully reflected in mobile payment. Therefore, it is inevitable for the apparel industry to join mobile payment (such as Alipay and WeChat payment).

For garment enterprises, the combination of online payment and offline sales will be more convenient for consumers, but if it is in the name of O2O, use it.

You can directly deduct cash or get a discount, which is not recommended for profit.

The challenges and threats faced by traditional entities will continue to increase.

In addition to continuing to promote full channel services, traditional retailers should also increase the value and significance of physical stores, so that shops can become consumers.

And interactive places.

Offline stores rush to eat, but in order to store better survival and gain more benefits, thereby reducing the risk of future franchisees and the number of outlets, and ensuring the company's overall size and market share; and, from the consumer's perspective, the younger generation of consumers is accustomed to seamless switching between online stores and online channels, and the electricity providers need to serve the needs of these customers. In addition, traditional brands need to innovate and upgrade their offline businesses with the innovative thinking and activities of the electric providers, and their business models and customer services also need to be innovating. Finally, the nearest delivery of stores will not only speed up the arrival of goods, but also save more cost effectively, and enhance the competitiveness of the industry, so as to enhance the competitiveness of the industry and speed up the arrival time of electronic business platforms. Especially those franchising brands, when operating the whole channel, coordinate franchisees to participate in it, so that they can see that the company's electricity supplier performance is not.