The Clothing Industry Is Beginning To See A New Trend.

The development of Internet and social networking has improved the mass consumer's demand for personalized needs. Young people began to abandon the pursuit of branding, and began to pursue goods and services that reflect individual appeals.

With the change of consumer demand, the cost logic of big products, large production and large channels in the economic mode of enterprises is also undergoing tremendous changes.

Some people think that

Under the situation of overall recession, the concept hall with the introduction of cross-border elements and experience forms has become one of the pformation directions of garment enterprises.

In my opinion, this way of selling life is not wrong. It is wrong for many enterprises to design and manage their products.

Makeup products are included, including make-up, cosmetic tools, hair care, body care and so on.

Therefore, we can see that in 2016, some brands will try to spread the brand effect or gain more profits through the logo of cosmetic products in the same way.

The so-called "clothing, food and shelter", as the "clothing" that occupies the first place in human instinctive social activities, is much simpler than "wrapping the body". It is not only the beauty and appropriateness of the style, but also the stress.

The expression of comfort and individuality.

Whether in the world of women's clothing or children's wear, all fields are warming up in competition.

No exception.

Smart clothing is a cutting-edge field. With the increasing popularity of the clothing industry, businesses with keen sense of smell have widened their formerly narrow market space.

Over the next few years, our wardrobe will be filled with such smart clothes -- "smart shirts" that can read the heartbeat and respiratory rate of the human body; a coat that can play music automatically; a T-shirt that can display words and images on the chest.

Some well-known clothing companies (such as Nike, ormosia, Levi 's) and calculator tycoons (Google) have begun to develop computer controlled "smart clothing".

This dress has both fashionable design and super functionality, which is in line with the future needs of the target consumers in the clothing industry. These consumers include professionals, young people and sports lovers.

Therefore, under the background of "Internet addiction" has become a national strategy, how to use the Internet thinking to promote clothing "smart" will also become the development direction that the garment industry can not ignore. The development strategy is profit oriented, scale supplemented and prudent diversification.

The desire of consumption is not high, the level of consumption is more subdivided and the structure of consumption is rebuilt, which all bring many unfavorable factors to the growth of large enterprises, and bring unprecedented crisis to the survival and development of small and medium enterprises.

With profit and scale as the supplement, prudent diversification will be one of the trends of the garment industry in 2016.