Nike Talks About Kobe'S 13 Year Special Video Clip On "Black Mamba" With 13 Pairs Of Sneakers.

Beijing time this Thursday, the 2015-16 season.

The regular season will officially fall into the curtain.

In addition to some teams making a final decision for the playoffs, more attention will be focused on two things, one of which is undoubtedly whether the warrior can break the answer to the 72 record of the regular season competition created by the bulls. In addition, in Losangeles, there is a man in staples who will play a curtain call for his NBA career. This is Kobe Bryant.

After this day, NBA has no Black Mamba, and the purple army's No. 24 robe will also become a permanent memory.

Last November 30th, Kobe announced that he would retire after the end of the season.

With this news, the topic of the last battle of Kobe's career quickly soared.

Just within two hours of Kobe's retirement, the Lakers' lowest price in the last game of the regular season rose from $125 to $400.

By the beginning of this year, even a ticket that was farthest away from the competition reached $550, and the venue ticket was more than $55000.

But even if it was three months before the game started, there were only about twenty thousand tickets left.

For many fans, money is not a problem.

This is Kobe's fans' appeal.

On the record, the Lakers, who have long been in the Western vice squad, are the bulldog troops. Even in the league, they are only a little better than the 76 in Philadelphia.

Without Kobe, perhaps many fans have forgotten this old force to the bottom of their minds.

In the face of the upcoming curtain call of career, Kobe himself is not as keen as the outside world.

In an interview last week, Kobe said, "I will not allow that to be different."

Speaking of the best ending in mind, Kobe said, "the best outcome is to play in front of the fans, fight against Utah on the pitch, and at the same time, the other side will do their best."

"For me, that's the highest form of competition.

That's the best farewell War I can have - competitive and full of physical confrontation.

That's what basketball looks like.

As for the final result, I don't know. I really don't think much of this. I just like to enjoy the game.

Indeed, it has been playing for 20 whole seasons in the Lakers, and has almost won all the honors. At the age of 38, Kobe chose to quit his career as a player.

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For Kobe, the night of April 13th was no different from the usual match day, but for the NBA business alliance, this is undoubtedly a super selling point.

And Nike, as a sponsor of Kobe's shoes, is striving for Kobe's curtain war to make the brand marketing very good.

When it comes to the combination of Nike and Kobe, there is still some coincidence.

When Kobe first entered the league, he chose to sign a contract with Adidas. But in 2002, because he was dissatisfied with the amount of the contract and his position in many of the star players, Kobe bought the contract with the German brand at his own expense.

Due to the restriction of commercial circumvention clause, Kobe did not even specify the brand shoes for the following year.

At the beginning of 2003, Kobe had worked with Reebok, but failed in the end.

As a result, the brand that can cooperate with Kobe is only left with Nike.

Therefore, Nike was very interested in signing Kobe for 5 years and 4500 dollars.

It was also in that year that James entered the alliance, and Nike immediately sent a list of $90 million for 7 years.

Obviously, Kobe's contract is not worth mentioning in front of James.

In addition, in 2004, Kobe was dragged down by sexual assault, and the value of his personal image dropped to freezing point. Nike also had to hide it.

It wasn't until 2006 that Nike built the first signature shoe Zoom Kobe 1 for Kobe.

With the 2009 and 2010 Lakers winning the championship for two consecutive years, Kobe's commercial value returned to bravery again. Nike also renewed its contract with a 3 year 42 million contract.

Today, Kobe has been working with Nike for 13 years.

At the end of last year, Kobe's last signature Kobe 11 came out, which is probably the ultimate Nike for Kobe.

Finally, the last battle of Kobe's career is coming, which is a golden opportunity for Nike, a storytelling marketing expert.

Nike wants to help Kobe shine again with the last remaining light on the court.

Despite the bad performance of the Lakers in recent seasons, this will not affect Kobe's status in the hearts of fans. What he did for NBA and basketball is still worth remembering.

The existence of "Mamba" can remind people at any time that millions of fans once loved Kobe Bryant.

And Kobe's landmark whistle killing will also become an eternal moment on the NBA arena.

Of course,

It can be more than just playing with emotions and playing with concepts.

Since the 22 day of last month, Nike has also launched a series of Black Mamba Pack series made up of 13 pairs of commemorative shoes.

This series is inspired by 13 cities, including China's Beijing and Shanghai, and 13 cities are also presented in the form of GPS coordinates on each shoe's shoe box.

In addition to Kobe's 11 Nike signature shoes, the whole set includes 2K4 and HD08 specially built for Beijing Olympic Games.

2K4 as Kobe's first pair of Nike sneakers, the first white color debut, the entire series of shoes gradually changed from white to black, and in Kobe's final match, he will wear a new black gold color Kobe 11 debut, to complete his NBA curtain call war.

This is Nike's marketing battleground for Kobe 11 Kobe's ultimate signature shoe. How can this sneaker be sold in such an atmosphere?

With 13 pairs of sneakers, Nike tells us about the past 13 years with Kobe, who can tell stories with products, who can do better than Nike?

In addition, Nike China has joined hands with Kobe to create a farewell video for Chinese fans.

This short film is produced by W+K Shanghai company.

It is necessary to say that W+K, the advertising agency, is most proud of this company's cooperation with Nike.

Perhaps many people do not know anything about it, but when it comes to Nike's iconic slogan "Just Do It", it should be known that it is W+K's hand.

In this short film, Kobe tells Chinese fans: "don't love me, hate me."

Because Kobe has always been the secret of success in the field is to pform the fear of failure and the malice from the periphery into a driving force for progress.

Nike asked Kobe to share this weapon with Chinese basketball boys, and gave them a final challenge: to understand everything Kobe taught them, and to serve as a driving force on the field.

The video clips through Kobe's clips of Chinese lines over the years, the video clip of the NBA competition and the special effects of the late provided a perfect visual foreshadowing for Kobe's rather provocative and thoughtful farewell announcement.

The era of Kobe is coming to an end. However, for Nike, it is only a pit station but not a destination. But they still strive for the last lesson.

Nike not only shows its marketing to the outside world, but also pays homage to Kobe in its own way, perhaps this is precisely this.

The greatness of it.