Luxury Luxury Brand Targeting Muslim Women'S Clothing, Muslim Fashion Market Has "Money Scene".

Traditional Muslim women's frock styles and colors are all the same.

But more and more international fashion brands are beginning to aim at Muslim women's wear.

Broadcasting British Corporation (BBC) recently said that at the beginning of this year, Italy's famous brand dujibana launched a series of fashionable gowns and accessories for Muslim women in Paris, London and the Middle East.

Accessories.

In the promotional pictures of dujiapa, reporters saw a fashionable robe decorated with a bright yellow flower on a black robe with coloured glasses and shoes decorated with coloured flowers.

BBC says,

The series is a "visual history of women's beauty and beauty in Arabia".

This is not the first time that the Muslim women's fashion market has been "eyed". In 2013, Martha store in England launched a body covered "bakini" bathing suit for Muslim women.

In 2015, the US brand Tommy Hilfiger launched the "Ramadan series" special design in Islamic countries.

Figures show that Muslims

More and more money scenes.

Reuters global Muslim economic report shows that at present, global Muslim consumers spend 230 billion dollars on clothing purchases every year, occupying 11% of the global market.

This figure is expected to reach US $484 billion in 2019, which means that the Muslim clothing market will exceed the total sum of clothing markets in the United Kingdom, Germany and India.

Reporters have interviewed many Islamic countries including Arabia and North Africa.

In comparison, Saudi Arabia, Oman and the United Arab Emirates are more conservative in women's dressing.

Local Muslim women are almost all dressed in black frock, but there have been some changes in recent years.

For example, black cloth is embellished with dark lines such as stripes and some specific patterns.

But at first glance it is hard to find these decorations.

In some secularization countries, such as Egypt, people dress more freely.

The women in the robe are mostly middle-aged women in the countryside. Many women only wear colorful headscarves on their heads and play more decorative roles.

Professor Ma Mingliang, an Islamic cultural researcher, told reporters 8 days that most Muslims of fashion should be acceptable.

However, the "kinkini" bathing suit is a little tight and the female line is relatively prominent, and some people may be against it in Saudi Arabia and other countries.

Ma Mingliang said that when designing Muslim women's clothing, we should pay attention to hiding the "shy body" identified by Islam, that is, apart from face and hands, and respecting different customs of different countries.

However, Zheng Liang, associate professor at the school of Journalism and communication, Xinjiang University, believes that the "fashion" of Muslim women's clothing is very eye catching. However, the purpose of this kind of Muslim religious costume is to let women quit the public view rather than to highlight the beauty of women, which has inherent contradictions with the "fashion" of women's beauty.