How Is The Development Trend Of The Fresh Industry Facing 3 Major Pain Points?

Two years ago,

Sustained attention, as the last piece of blue ocean in the field of electronic commerce.

A large number of entrepreneurs and traditional fresh retailers are involved.

In the second half of last year, the sharp cooling of capital in the field sounded the alarm of the industry: perhaps most of the development routes of fresh electric business have gone wrong, and this field may become the meat mincing machine of entrepreneurial projects.

But there are people in the industry who believe that the fresh electricity supplier may not be completely destroyed, but the protagonist is never.

There are no fresh items on the line.

"The real players should be the traditional fresh retailers, who have accumulated a wealth of resources and experience in the long term operation, but at the same time, there has been no pain in the N, and the wave of electronic commerce is the opportunity for these fresh retailers to release their potential."

In order to understand the huge pain points of the traditional fresh retailers, and the potential that the electronic commerce will release, it connects with the retail information solutions provider, Han Shuo technology, the fresh electricity supplier, and many senior professionals.

It is reported that Han Shuo technology main electronic price tag business, and in this hardware behind the construction of a multi module function of the retail IT system.

And adjust the fruit

The juice shop started and tried to open the fruit shop. After that, it pformed into a "fruit shop alliance" to provide solutions for the online fruit shop and the upstream fruit brands.

Chain fresh pain: too many shops are hard to supervise

Feng Yunliang, deputy general manager of Han Shuo technology, said that as early as six or seven years ago, Han Shuo technology decided that the future fresh store would become more and more popular with the people, that is, go deep into the community.

About 100 square meters is the best area of this kind of shop, but the guarantee must be the chain format, and it has enough dense distribution points. The cold chain logistics, the background system and the supply chain must also be solved.

"There will be great room for development of such chain fresh stores."

However, this format wants to upgrade and break out, and we need to break through the problem of how to manage hundreds or even more small and medium-sized chain store.

After solving this problem, we can enhance the overall operation level and service level of fresh chain stores, so that we can effectively touch the line and get through online and offline.

However, compared with other categories, fresh produce often has several price promotions in a day because of its freshness and quality. These fresh chains can hardly adjust prices at the same time, and it is difficult to keep the prices synchronized with the Internet.

Feng Yunliang introduced that in the traditional fresh chain stores, the price tags on fresh goods need to be replaced manually, and it is difficult for many stores to effectively supervise them.

"There are several ten thousand square meters of shops, no more than 500 50 square meters of shops more difficult to control."

Regarding this pain spot, Feng Yunliang said that the main application area of the electronic price tag product of Han Shuo technology is fresh retail.

Because fresh products sell frequently in the selling process, the demand for electronic price tags that can facilitate price adjustment and price control is the highest.

"Our hardware and the system behind it provide a fool service for businesses. The price is set directly under the headquarters. The price tags of all chain stores and the price data in the electronic scales will be synchronized."

Moreover, for the franchised chain fresh store, Han Shuo technology system can also allow headquarters to open a part of the franchise for franchisees, so that franchisees have certain control over prices, and can independently change the prices of goods in their own shops through the system.

However, all behaviors of franchisees will be recorded in the system.

Because the system data of Han Shuo technology is stored in the cloud server, there is no need to set up another server in the store, which reduces the cost of using the system.

Because the price of electronic price tag and the cash clearing office must be synchronized, the "tricks" of these chain fresh stores in the middle of sale can be greatly reduced.

The system can not only pmit information from headquarters to branches, but also pmit information in reverse direction, that is, headquarters can monitor the pricing and sales of each store.

In this regard, the fruit producers said that the traditional fresh retailer and the traditional fresh intermediaries just lacked a logical IT system and an e-commerce solution to help them manage the offline stores and online businesses under unified management.

"These traditional producers are not at all a level in terms of resources and experience, but also with fresh Internet electricity providers from the Internet."

However, many people in the industry also pointed out that in the second half of 2015, fresh B2C business capital was cold, and many fresh electric business providers were seeking to combine the fresh resources with offline entities.

This undoubtedly reflects the development trend of the fresh industry.

Pain of data: it is difficult to accurately calculate costs and losses.

There is also a long-standing pain point in fresh retailing, whether it is chain fresh food stores or large supermarkets: loss and cost are hard to calculate clearly.

"In large supermarkets and hypermarkets, the gross profit margin of the whole fresh sector is 7% to 8%, while net interest rate hardly makes money. If there is a net profit of 1% or 2%, it has done very well."

Feng Yunliang introduced that under such a low wool rate, the loss of fresh products would be much more likely to be lost.

The inventory of fresh products is very easy, because fresh is actually not clear.

For example, supermarkets will remove fresh fruits and vegetables from "low prices", that is, low prices.

"But what kind of fruit is not fresh? How much should it be? How much is the discount? How much is the sale of fruits and vegetables in the form of wastage in the sale of a container?" Feng Yunliang said, with the traditional retailer's mode of operation, the above data are difficult to be monitored and more difficult to be clearly calculated.

In addition, there are still "A into B out" of fresh products, and the losses and costs are much more difficult to figure out.

For example, after a whole piece of pork was sent to the fresh Department of a large supermarket, it was necessary for the knife to be divided into different parts, such as the fillet, the front shoulder, the back shoulder and the pork. The prices of the different parts were not the same, or even quite different, so the gross profit rates of these meat were different.

Feng Yunliang pointed out: "if the knives are chopping up, they will cut the fillet of pork into pork with a careless knife, and the gross profit margin of the pork will come down.

This is the reason why fresh profit accounting is very difficult.

He said that such a problem is the need for businesses to solve independently, as a service provider can only provide some help.

For example, after introducing the hand-held terminal scanning rifle of Han Shuo technology, employees can use it to set a discount price for the goods that are consumed. The system of Han Shuo can record the discount price set by which employee and how many fruits and vegetables sold at a discount price.

This can more accurately grasp the loss of goods.

However, some people in the industry believe that the electronic price tag is certainly a hardware product that will inevitably be introduced in the future. But the key lies in the system and software behind it. It is necessary to set up an independent system and software development company to connect various types of electronic price tags in the future.

"If you make the electronic price tag, do the system and software, it will lead to the closure of the system. Other electronic price tags may not be willing to access their hardware."

In contrast, Apple's strategy is to devote all efforts to develop the "fruit shop alliance" system, and will also open the system to some large scale wholesalers and intermediaries, so as to facilitate their development of B2B fresh electricity business.

As a matter of fact, it is understood that companies with this strategy are not one, but the entry points are different.

For example, multi-point Dmall is committed to developing and helping offline supermarkets to upgrade their fresh categories.

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The pain of price: small scale implies big problems, changing prices is difficult to synchronize.

For fresh retail, especially fresh food in hypermarkets, electronic scales may hide huge loopholes.

Feng Yunliang pointed out that all large stores require electronic scales to be networked during operation, and the price of electronic scales should be consistent with those of the last link, and the price tag should be consistent with the commodity price tag.

"But often there are problems in weighing the fresh weight."

This is usually the case when employees do not obey the requirement that the electronic scales must be networked during operation. When the commodity price data are pmitted to the electronic scales, the employees will pull out the net wires, and then change the price on the electronic scales at any time when the fruits and vegetables are damaged.

Or there may be such a situation: when employees' relatives come to buy, the staff will lower the unit price on the electronic scale, and the employees at the cashier can only see how much the final payment should be.

In addition, even if there is no employee's bad behavior, the price of the electronic scale and the price of the commodity price tag may not be in sync, especially when the fresh products are frequently changed.

Needless to say, the traditional paper price tag will inevitably take a certain amount of time to print and paste, which may lead to complaints from users.

Some electronic price tags, which are not supported by powerful systems, may also produce problems that can not be synchronized.

In this regard, Han Shuo technology has given a plan: its electronic price tag has butted almost all the mainstream electronic scales on the market, merchants only need to send price data to the system of Han Shuo technology, and the system will automatically pmit to electronic scales and electronic price tags simultaneously.

However, the insiders mentioned earlier also pointed out a practical problem: at present, most of the traditional fresh retailers do not solve the problem of synchronous price change. Even after touching the net, it is difficult to realize the assumption of simultaneous changes in prices on line and online.

The key reason is that the commodity price tag and the electronic scale are not a port on the Unicom line. The problem can be realized by electronic price tag or by other carrier terminals, but the key is to get information through.