Second Hand Luxury Identification Standards Become Industry Pain Points

"You can rest assured that we have absolutely no fake products in our store."

A second-hand shop near Chongwenmen

In the shop, the shop assistants repeatedly emphasized the fidelity of the goods.

A new 9 classic LAN Zi

The asking price is 1799 yuan, the clerk said, if you go to the counter to buy a brand new brand, it needs at least 4000 yuan.

The salesperson's pledge has made consumers suspicious.

The clerk also said that the goods were authenticated by the luxury appraiser of the company, and there was no problem.

Compared with brand new luxury goods, second-hand luxury goods gradually enter into people's life by virtue of cost performance.

Correspondingly, the number of second-hand luxury stores has increased, and some traditional pawnshops have joined the ranks of second-hand luxury circulation in the past two years.

Besides, relying on the online circulation platform such as poly luxury network and Milan station, the second hand luxury paction has been developing rapidly.

It is reported that the total amount of luxury goods that can be circulated for two times in the current consumer market is about 300 billion yuan, and presents a high speed growth rate of about 20% annually.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, believes that Chinese consumers, as the world's largest luxury consumer group, have accumulated a large number of luxuries that are not used and can be used in circulation.

In addition, many people in the industry say that many

They all have their own sourcing channels, such as

To get stock, even with tariffs, there is a huge profit margin.

But the situation is quite similar to that of the luxury goods market. The second hand luxury industry also has the problem of counterfeit goods flooding.

Most second hand luxury stores sell their products only when they sell them, but they do not get any identification certificates.

Even if it is taken out, it will often be self praise.

Some businesses said they could support the counter inspection, but it was understood that they included

Many brands such as Burberry and Gucci do not provide identification services.

Zhou Ting said that luxury brands do not provide identification services, and the effectiveness of the third party appraisal bodies is doubtful. The state has not yet issued relevant industry standards, and the authenticity identification has become a big problem in the luxury goods industry.

When buying, consumers often find it difficult to distinguish between true and false; when they find that they have bought fake goods, they have no chance to return them.

"Heart plug, spend more than 10 thousand buy a second-hand bag, you can not distinguish between true and false......"

A consumer was uneasy.

"Buying second hand luxury goods basically depends on how to buy the platform. It's really hard to tell whether it's true or not. It's best to choose a guaranteed platform."

Wang Jian, a senior appraiser of Bao Rui Tong Dian, is also helpless.