SIUF China (Shenzhen) International Brand Underwear Exhibition Held

2016'China underwear culture week

The press conference was solemnly held in the press Hall of the Shenzhen municipal government. The world's largest underwear event was on the way. From 5 to 7 May, a splendid fashion culture feast will be staged.

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, Li Lan, director of Shenzhen Convention and Exhibition Office, Chen Tongxuan, President of Guangdong Textile Association, Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, as well as exhibitors, sponsors and partners of the underwear industry attended the press conference.

At the press conference, Secretary Zhang Fengwei conducted an in-depth interpretation of China underwear culture week.

SIUF's logo design is a belly button pattern, which catcher the origin and essence of Chinese underwear culture, because the belly pocket is the underwear for the traditional Chinese dress, and the underwear is gradually evolved from the belly pocket. The Chinese underwear culture is committed to starting from the Chinese underwear industry's fundamental starting point, seeking the way of the high quality development of the industry, truly conveying the platform of "culture, making the underwear more wonderful".

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, highly affirmed the contribution made by lingerie culture week to Shenzhen fashion industry. He said that under the strong impetus of cultural week and underwear exhibition,

It has become an indispensable and important plate for Shenzhen to create a fashion capital. It is also the most attracting sector, attracting a large number of famous brand enterprises to take root in Shenzhen.

Even the development of underwear industry in the whole country has made outstanding contributions.

　　秉著弘揚內衣文化，助推行業發展的目標，本屆文化周期間將開展“1234”系列文化活動和主題展示，包括一場展會——深圳內衣展，兩個盛典——“璀璨公益時尚夜”——“金肚兜”中國內衣行業年度頒獎盛典和“王道”中國內衣行業渠道商年度頒獎盛典，三大賽事——2016’魅力東方中國國際內衣創意設計大賽、2016’安莉芳中國國際居家衣飾原創設計大賽和SIUF2016國際內衣超模大賽，四大論壇——中國內衣設計暨流行趨勢論壇，中國內衣業互聯網大會之“互聯網+下的內衣產業新生態”、“火爆新微商·內衣大金礦”——貓人首屆微商合伙人招募大會 、華南社交電商&網紅經濟高峰論壇，同時還有安莉芳、伊維斯、JM中脈等數場發布大秀，多場活動擠爆文化周時間安排表，讓觀眾享受一場精彩永不落幕的視聽盛宴。