Paris Terrorist Attacks Led Luxury Stores To Close Down

The bleeding gauze on the wound of the terrorist attack in Paris - still does not improve.

However, within a few months, another popular tourist destination in Europe, Belgium, Brussels, was hit by a series of bombings.

Revenue grew by 8.1% over the past year, a sharp slowdown compared with 11.1% in 2014.

Among them, the entry-level product scarves had been keeping 12% revenue growth every year for the past two years, but unexpectedly fell 0.5% last year.

Hermes CEO Axel Dumas earnings conference said that the terrorist attacks in Paris at the end of 2015 dragged down the overall performance.

In November 13, 2015, 6 sites in Paris were attacked by terrorists, resulting in 130 deaths.

French Prime Minister Manuel Vauls (Manuel Valls) threw out the 5 words of "war" in his first speech afterwards.

The whole Paris has entered the state of maximum alert, the vast majority.

Exclusive stores, and the high-end department stores, including Lord Buddha and Paris spring, have been closed.

However, for luxury goods, the recoil of terrorist attacks will be far more far-reaching.

The bloodshed photos and videos circulated on the Internet, plus the high-density media discussion, have led most of the public to choose a closed door. The number of international tourists flooded in the streets and lanes of Paris has been greatly reduced.

As the main source of luxury consumption in Paris, the tourism industry accounts for 8% of the total GDP in France.

Statistics from Global Blue show that the global sales of 20% duty-free came from France.

Paris, known as the fashion capital, is next to New York, the second largest luxury consumer city.

After the terrorist attack, an emergency study conducted by Travel Leaders Group, the first travel agency in the US, found that Paris had first dropped out of the global Top 10 Travel Destinations list.

Luca Solca, a luxury analyst at Bank of Paris, said that the luxury market is bound to be affected in the short term when it comes to attacks.

For most tourists, Europe is the cheapest in pricing, and the luxury consumption of global 60% comes from Europe.

The bloodshed caused customers who originally planned to travel to Europe to dispel their thoughts, of which 36% of Chinese tourists contributed significantly to tourism consumption.

In the 1 and 2 months of this year, the number of Chinese travellers to Europe fell 8%, and they usually changed their destinations to neighboring countries, such as Japan and South Korea.

In line with his view, Christian Blanckaert, the former Hermes general manager, said in an interview: "because it is not a necessity in nature.

In the face of tragedy, luxury goods are extremely fragile and have no resistance. "

He took the 9/11 incident of 2001 as an example. People in the trauma stage had no intention of knowing what luxury handbags or advanced garments they had launched in the latest season.

"We really can not anticipate how long the terrorist attacks will last."

Paris Tourism Bureau spokesman Vronique Potelet said.

After 4 months or more, the small and medium-sized stores in Paris have reopened to greet guests, but the residual smell of depression is still strong, leading us to Paris.

During the period, there was a deviation from the memory of the city, such as Champs Elysee Avenue, Montaigne Avenue, and Wanda Square Square.

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Reporters during the fashion week in Paris, and the fashion show restaurant, small food stand boss chat, learned that their common complaint can not be separated from the "business light" topic - this year's Paris fashion week, the popularity of the sharp decline, the expected additional revenue bubble.

Da Silva, who opened a French restaurant opposite The Grand Palace, said: "in my memory, the previous fashion weeks were like festivals.

Not only is the media, stars watching the show, ordinary people will also go out to eat, go shopping and watch movies to experience the atmosphere of Paris fashion week.

But this time, apart from the neighborhood of the show, other places even can't feel the atmosphere of the fashion week.

Almost all major cities in the country turn subway safety check into normal. But can you imagine that all department stores and franchised stores should accept the "treatment" of open package inspection? Although most tourists choose to accept it in the face of safety, their nervousness will not stay.

Not long ago, the first time when Yang Ming arrived in Paris Charles De Gaulle Airport with the European Group, he heard the company repeatedly emphasize: "try not to drop off the regiment, and see the guard standing at the front door of the store open up and show him his knapsack. Do not resist."

In the 2015 earnings report, Hermes, which belongs to the upper circle, tied the terrorist attacks with the slowdown of China's economic growth and exchange rate fluctuations as the three challenge in fiscal year 2016.

"Any company that is related to tourism and luxury goods has been hit by more or less 2015 annual revenue forecasts," Daniel Tribouillard, founder of French fashion house Leonard Paris, wrote in reply to the interface.

More subtly, the outbreak of terrorist attacks happened just before the end of the year.

Bryan Garnier &Co., a London based European investment bank, estimates that the luxury industry will lose about 30% of its revenue by attack.

The global luxury testing report released by Bain last October found that the growth rate of personal luxury goods market in the constant exchange rate is only 1-2%, and the sales of luxury goods in the European and American domestic markets have dropped by nearly 10% in the past five years.

Street scenes after Belgian bombing

When is this depression going to be the same? Spring is yet to come, but the cold spring is coming first. In March, 22 explosions occurred in Brussels on the two day of the year, together with the International Airport and the Maalbeek subway station in the urban area.

Up to now, at least 34 people have been killed.

That night, Paris, which was only two hours away from Brussels, turned the lights of the tower red and yellow, from the main colors on the Belgian flag.

The cities of these two cities are usually necessary for European travel routes, and now they are the relationship between lips and teeth.

"Terrorist attacks are just like local epidemics. You can call it serial terrorism."

MHE Retail CEO George Wallace said.

In the news industry which is new and old, the theme is usually less than two weeks on the front page, but the luxury industry that has been hit has not been there for a long time.