How Should Leather Clothing Industry Go In 2016?

Recently, after the publication of "leather clothing industry is expected to take the lead out of the adjustment period", it has aroused a strong response in leather, clothing and other related industries.

To this end, the reporter on the current issues of concern to the industry for further interviews.

Industry concentration is expected to continue to improve

Data from the National Bureau of statistics show that in 2015, the total output of leather garments in the country was 80 million 257 thousand and 500, and the top ten provinces of leather garments were Zhejiang, Hebei, Fujian, Jiangsu, Liaoning, Jiangxi, Shandong, Henan, Hunan and Guangdong.

Among them, the output of leather garments in Zhejiang was 29 million 600 thousand and 700, accounting for 36.88% of the total output of the country. The total output of leather garments in Hebei was 10 million 578 thousand and 200 higher than that of 19 million 22 thousand and 500 in the second place.

Reporters noted that this is the Zhejiang province since 2014 has once again won the national leather clothing production champion.

Hebei Province, which ranked the number one in the past few years, dropped to 6.35% place in 2014 due to a drop in output of third.

"The change of ranking among different provinces and cities reflects two trends of leather clothing industry. One is the further improvement of industrial concentration; the second is the change of international and domestic market to a large extent.

The structural adjustment is to pay more attention to the domestic market.

The vice chairman of the China Leather Association and chairman of Haining leather city of China were interviewed by law.

Reporter from Zhejiang Province

It is understood that in recent years, the trend of leather and fur clothing industry concentrating on Zhejiang province is more obvious.

Unlike traditional industrial pfer, the pfer of industries to Zhejiang is more reflected in the front-end of brand, design, publishing and other industrial chains.

In the first batch of provincial-level Characteristic Towns in Zhejiang Province, Haining leather fashion Town, enterprises from Shenzhen, Guangzhou, Beijing, Liaoning, Hebei and other places also showed an increasing trend in recent years. These enterprises have set up bases for designing and publishing, and some have even moved their headquarters here.

Hebei leather clothing industry, represented by Xinji, is one of the three major industrial bases of leather in China for many years. In recent years, due to the greatly enhanced supervision of environmental protection and the double impact of the export of low-end fur trade in Russia and Eastern Europe, the industrial scale has been obviously contracted, and its output has slipped to 17 million 901 thousand and 100 in 2014.

"This shows that the growth way that only expands by quantity is gone forever. The new development of leather garment industry must be integrated into a series of new development concepts such as brand, design, fashion publishing, advanced customization, and leather culture dissemination."

Professor Zheng Yongjun, director of modern business research center of Zhejiang Gongshang University, told reporters.

There is still room for fur clothing consumption to rise.

In 2015, it was a tough year for many leather clothing manufacturers. The sharp fluctuations in raw material prices led to a sharp shrinkage in profits or even a loss. Under the panic mentality, some enterprises took a "down sale" approach to inventory, and foreign trade exports shrank further.

But Cui Yiyun, President of Copenhagen fur China, sees that there is still a lot of room for fur consumption in China.

Her evidence comes from interviews with 600 consumers in Copenhagen fur recently in Beijing, Harbin and Chengdu.

A survey of female consumers showed that 29% of consumers spent 5000 yuan to 15000 yuan on fur, while 49% of consumers did not have such consumption.

Cui Yiyun said that from the European and South Korean fur market, fur is already an important role of the mainstream fashion week. On the other hand, it is shown as the importance of quality and brand, rather than the price war "selling fur for Chinese cabbage".

She also suggested that China's fur market should attract local consumers and attract local consumers by fashion design and raw material quality.

Zhu Changjin, deputy director of the National People's Congress and Carson international, said: "at present, the supply of low-end products is oversupply, and the demand for high-end products is still very large. We need to open up and meet the needs of high-end."

In addition, according to customs data, the export volume of Chinese leather clothing and fur clothing decreased by 15.4% and 10.2% respectively in 2015.

Data from the National Bureau of statistics showed that the total output of China's leather clothing industry in 2015 was 7.35%.

"Where did the difference go? Part of it may become a backlog of stocks, but a considerable part of it has been digested through the domestic market.

This shows that the domestic leather garment market in 2016 still has potential. "

General manager Qian Juanping said.

Reporters from the recently concluded "2016 Haining China leather raw materials exhibition" learned that this exhibition, a total of 29 thousand and 800 buyers attending, an increase of 19.2% over the previous year, the intention turnover of 1 billion 150 million yuan, an increase of 21% over the same period.

The director of the exhibition side said that it also showed that the confidence of many enterprises in 2016 was stronger than that in 2015 after the price of raw materials appeared.

"Addition" and "subtraction"

"There are 103 tanneries in Florence, Italy, which have their own characteristics. The secret of their long-term coexistence is innovation and differentiation."

Ren has said that in this year's national government's work report, it is clear that "the spirit of craftsmen who nurture excellence" is clearly mentioned. For the pformation and development of leather fashion industry, entrepreneurs need to adjust their mindset to refine their minds. The era of profiteering has passed, and the future is a time of profit, quality and design.

At the same time, enterprises should do a good job in addition to the added value of products: from diversification to specialization, and to increase the added value of products, from relying on quantity to relying on quality.

The role of "Internet +" will be further manifested: the entire industry chain of the leather industry can be enhanced by the Internet, and the application of Internet should follow the principle of "capital plus expertise", that is, entrepreneurs with capital accumulation actively seek new generation entrepreneurs with innovative passion and innovation ability to achieve complementary advantages.

In addition, entrepreneurs should also be good at "subtraction": according to the market competition situation, we should appropriately reduce the physical stores in the hands to reduce costs, cut off unnecessary employees, properly shrink the scale of individual enterprises, and reduce speculative capital in the property market and stock market, so as to reduce risks and ensure cash flow.