Where Is The Internet Boom Coming, Where Is The Way Out For Traditional Enterprises To Get Out Of The Predicament?

Recently, media reports reported that Jingdong CEO

It seems to have become the center of public opinion storm. A sharp "traditional enterprise forget the electricity supplier, turn off the electricity supplier sector" remarks triggered the attack of traditional entrepreneurs, and thought Liu Qiangdong did not understand traditional enterprises, and criticized it as "Internet land owner thinking".

Facing the trend of Internet, entrepreneurs in traditional industries are intertwined with love and hate.

But will Liu Qiangdong, the leader of one of China's biggest e-commerce companies, be careless? Jingdong has released its annual results, and its fourth quarter revenue has increased by 57%.

It is worth mentioning that, according to the observation of the no fashion Chinese network, the 3C and home appliances category of the four seasons Jingdong has finally become smaller categories, while the general categories of shoes and clothing and others become the first category.

It is against this background that the new sports shoes brand, known as the king of jogging shoes, takes the lead in the development of the brand new leisure lounge. The sole entry to Jingdong is to set up a new flagship store. The store also receives the privilege of "Jingdong distribution", which provides the delivery service for the flagship store by Jingdong official, and cleverly grasped the consumption demand, so that the brand has made brilliant achievements in a short time.

Shoes and clothing as a typical traditional enterprise, what is the attitude towards Liu Qiangdong's remarks? From new Bai Lun to run into Jingdong, and open Jingdong electronic business advertisement, we can see a clue.

Consumers love, lead the new hundred lead to enhance the supply chain.

The careful public may find that nowadays many young people have shoes with big "N" letters at their feet, and the new bran leader is such a leading brand.

The brand that can stand out from the market is a "leader" in the N shoes.

Because for the whole market circle, consumers are the final judge.

It is reported that in order to capture the "heart" of consumers, every product led by new 100 Lun is manufactured by professional manufacturers in strict accordance with international standards. Whether it is in material selection or in technology, it has reached the highest quality, thus ensuring that each pair flows into the market.

They can make consumers comfortable and intimate.

In the success of all channels including the electricity supplier, due to the surging demand in the consumer market and the continuous doubling of customer orders, the product of the new product has just entered the stage of "short supply", so that the brand can only be shipped to the agent in proportion, which also tests the running in between brand marketing and productivity, which provides the most accurate direction for channel adjustment and supply chain optimization.

The new lead has seen that Internet + is not subversion, but integration.

It will return to the essence of business and the improvement of production efficiency.

In 2016, the new leader will conduct all-round adjustment and Optimization in the supply chain of the middle reaches, to create a commodity supply system similar to the fast fashion, so as to achieve the replenishment target of 18 days to adapt to the "fast, accurate and ruthless" market demand pformation.

This also confirms what Liu Qiangdong said: "the final impetus must come from the pformation of production efficiency, including the retail mode from the past small commodity market to the supermarket to the chain store to today's electricity supplier. All the driving force behind it is the decline in supply chain cost and the improvement of supply chain efficiency."

The new lead will pform Internet thinking and serve consumers.

Many people do not know, Liu Qiangdong's "traditional enterprises forget the electricity supplier, turn off the electricity supplier sector" remarks, referring to the BELLE group's own business platform.

According to the report of the billion power network, BELLE group is a domestic retail brand that has stepped into the Internet earlier.

In 2011, a huge investment in the establishment of excellent purchase network, but the industry believes that the excellent purchase network has not reached the BELLE electricity supplier's expectations.

At the two sessions this year, Liu Qiangdong said: "the only way out for Chinese enterprises is quality and branding. We must put quality first and support the development of local brands.

If there are good brands and high premiums, enterprises will have profits. Only in this way can employees' salaries be increased, and employees' income can be raised to buy high quality products. Only in this way can a virtuous circle be formed and a breakthrough in supply side reform can be realized.

This coincides with the brand image of the new boulon leading the "high quality" brand.

At present, the 80% and 90% of the consumers represent the half sky of the whole market. They pursue the quality, the style and the taste. The new leader is aiming at the market, and has been quickly recognized by the market.

The new leader is the only way to start the most suitable mode of operation for the market.

Adopt the operation mode of "brand direct + capital pool".

In a short span of more than a year, the new store has been leading the stores across the country. The total number of stores has exceeded 1838.

In the future, the tide of the Internet is coming. Where is the way out for the traditional enterprises? Can the traditional enterprises be reborn at the bottom of the economy in the cold winter?

With the help of Internet pformation and pformation, it is not simply to put on the outer garment of the Internet, but to train the Internet's gene, core thinking and trader's experience, so as to better optimize the links of production, channels, terminals and so on.

In 2016, the new leader will start the clothing project and create a complete product experience shop.

"Because of dreams, so hard."

Looking forward to 2016, the new leader will continue to make brilliant achievements, so that more consumers will benefit from it.