Electricity Providers, Payment Agencies First Layout Cash Loan Products, Wind Control Is King.

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The payment institutions and so on aim at the field of cash lending.

Following the "borrow" and "micro loan" of the micro bank, recently,

The cash bar product "gold bar" has been launched.

At the same time, the fast credit consumer service platform "quick loan" also includes pure credit cash loans.

Analysis of Yan Po Kai, a loan analyst at the Bank of China, said that e-commerce platform launched pure cash credit products, which can break the barriers of platforms and scenes, achieve no difference between online and offline, and seize a larger consumer credit market.

In this regard, there are also insiders admitted that as China's personal credit system is in the stage of perfection, the cash loan model may appear borrowers multi loan, and can not control the ultimate flow of funds and other issues, and ultimately increase the risk of consumer loans bad debts.

Competing for cash distribution products

In recent years, with the development of Internet finance, cash loan products such as "quick loan", "lightning loan" and "gold bar" can emerge in an endless stream, attracting businesses such as electricity providers, Payment institutions, P2P and other enterprises to join in succession.

Recently, Jingdong financial launched the cash bar product "gold bar", adopting differential credit and interest rate pricing method, providing the highest credit line 200 thousand and the longest installment of 12 months cash loan service, according to the day interest rate, the daily interest rate does not exceed 0.05%.

Yan Bo Kai said that in the initial stage, the electricity supplier adopted more credit account forms to increase consumer stickiness, attract customers, stimulate consumption, and enhance the sales volume of the platform. However, the purpose of the loan is only limited to the self operated and open platform products of e-commerce.

With the development of consumer habits and the development of electronic commerce platform, the platform has not satisfied with being confined to single identity and serving a single customer group, and is pforming to Internet financial institutions. Launching pure cash credit products can break the barriers of platforms and scenes, achieve no difference between online and offline, and occupy a larger consumer credit market.

Reporters learned that a few days ago, the "quick loan" platform for fast money was on line with the "quick loan" of cash loan products, mainly for users with temporary petty cash, and the maximum amount currently available could reach 30 thousand yuan.

In fact, some Internet giants and Internet Financial platforms laid out cash and credit products last year, such as the "borrowed money" of ants' gold clothing, the "micro loan" of micro public banks, the total amount of personal loans is between 500 yuan and ~20 million yuan, and the maximum amount of individual loans can be borrowed by 40 thousand yuan.

Yan Bo Kai believes that Internet financial institutions, represented by Internet business and social platforms, are deeply involved in the financial sector, and personal consumption credit is the best breakthrough to challenge traditional financial institutions. In the past, traditional financial institutions represented by banks did not pay enough attention to personal consumption credit. Credit forms were mainly credit cards (staging) and consumer loans, and it was difficult to proceed from reality in credit mode and product design.

According to the public data, the "micro loan" initiative credit has more than 30 million people, the cumulative loan more than 20 billion yuan, overdue rate of less than 0.3%.

Palm finance's "lightning loan" has also accumulated more than 1 million 500 thousand loans for users.

Consumer finance, wind control is king

However, due to the fact that our personal credit reporting system is not yet perfect, the layout of cash and credit products is still facing the problem of "borrowers' multi loan".

"The personal credit system in China is at the stage of perfection. The information of personal credit information system is not perfect, information collection is not comprehensive, and resources among different financial institutions are not shared, making it difficult for enterprises to fully grasp personal information, and can not correctly judge the credit status of borrowers' property, personal income integrity, stability and repayment willingness."

Yan Bo Kai said that consumer credit awareness is weak, it is easy to appear borrowers multi loan, excessive loans and malicious overdraft behavior, thereby increasing the risk of consumer loans bad debts.

Moreover, the amount of personal consumption credit loan is small, the number of loans is large, and the relevant laws and regulations are missing.

Tan Chunyi, the co founder of palm finance, said that under the dual benefits of consumer financial policy support and market demand, it is the core to solve the risk control problem of petty cash loans.

As for the cash loan mode, we should pay attention to balancing the risk control and risk pricing under the premise of good wind control capability, meet the urgent cash needs in the user scenario, and enhance the competitiveness among similar products.

According to the reporter, for the micro loan, micro public bank through Tencent big data analysis, QQ, WeChat and other users for multi-dimensional assessment.

The assessment points include user's age, sex, hobbies, social activities, shopping, games and so on. At the same time, the credit rating of users is formed according to the central bank's credit data, which determines the amount of loans that users can apply for.

Gu Min, chairman of the micro public bank, said in an interview with the media that it is very risky to use data to manage risks.

"Comprehensive evaluation of borrowers through big data can put risks in the controllable range."

Xu Ling, general manager of Jingdong financial consumer finance department, told reporters that consumer finance should be dominated by wind control.

After two years of exploration and user accumulation, Jingdong finance has built a relatively mature wind control system and credit evaluation system. At present, nearly 200 million users have scored credit scores.

"We do not need to raise interest rates to cover risks. Instead, we take the initiative to pre control the risk and take the initiative to meet the needs of these users, giving them a richer product experience."