Victoria Beckham Opens Shop In Hongkong

The picture shows the surging crowd of Victoria Beckham stores in Hongkong.

Victoria Beckham is preparing individuals.

The brand's global expansion, but she said she was not in a hurry, and would continue to maintain her independent development of the brand which has been 8 years old.

at present

She and her husband, former football star David Beckham and entertainment tycoon Simon Fuller, are managing the independent operation of fashion brands.

At present, the brand value has reached 210 million pounds.

According to the latest data registered in Companies House, brand turnover almost doubled from 15 million 760 thousand to 30 million 390 thousand pounds (47 million 400 thousand US dollars) between 2012 and 2013.

As of December 31, 2014, the total revenue was 34 million 100 thousand pounds (US $56 million 300 thousand), with a profit of 1 million 200 thousand pounds (US $1 million 980 thousand), and the figures for 2015 were not yet released.

Although Victoria Beckham said it was not urgent, the slowdown in growth in the above performance and various signs indicated that capital investment was needed in the period of brand expansion.

Back in the 12 month of 2014, David Beckham became one of the directors of Victoria Beckham Limited.

David Beckham injected 5 million 200 thousand pounds of money into Victoria Beckham Limited through its company DB ventures Limited, but did not disclose the share ratio.

Victoria Beckham said in an interview: "at some point, we will definitely consider seeking investment. If we want to continue to expand or grow significantly, then this is the next step."

Last July, Victoria Beckham announced that LVMH group would invest in shares, but later both sides denied rumors.

Some analysts believe that the expansion of Victoria Beckham needs capital strength to support, and the outgoing investment is logical.

At present, the brand is at the critical point of maximizing potential growth, and it also needs actual cash to meet the needs of opening stores and brand expansion.

Now, the Hongkong market will become a major turning point in the expansion of Victoria Beckham.

Victoria Beckham has worked with Hongkong Joyce group this month to open second independent stores in Hongkong's main luxury shopping plaza, the first solo store in Asia with an area of more than 200 square meters.

At present, the brand also has a physical store, its flagship store is located in Dover street, London, and opened in 2014.

In a media interview in Hongkong, she admitted that with the growing brand, the situation could be further changed.

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Victoria Beckham points out: "you have to be very, very careful. You need to invest with the right people.

This is a very big decision, not an overnight conclusion. "

The Beckham couple have several strong partnerships in Asia.

Andrew Keith, President of Lac Crawford, contacted Victoria Beckham eight years ago.

Today, two kinds of fashion retailers such as Lian Crawford and Joyce have become exclusive distributors of brands in Hongkong and Mainland China.

Elsewhere, David Beckham is involved in the Hongkong Global Brands alliance to expand personal fashion activities and other star related projects.

For Victoria Beckham, identification is never a problem, and business strategy is the most urgent task at hand.

Now, Victoria Beckham is focused on understanding its customer base in Asia. In fact, Hongkong and Mainland China have become the most frequently visited areas in recent years. It can be seen how important Hongkong and Asian markets are to her.

She said bluntly that the region was the fastest growing market, but the company declined to disclose specific sales figures.

However, Andrew Keith, President of Langer, said that the Victoria Beckham brand will achieve two digit growth in China and Hongkong stores this year.

The picture shows President Andrew Keith and Victoria Beckham.

According to statistics from Shareablee, a social media research firm, there are 20 million fans of Victoria Beckham on Facebook, Twitter and Instagram3 social media platforms, and more than 1 million 800 thousand fans in Sina micro-blog.

Andrew Keith said: "we will closely observe the performance of Victoria Beckham in the place store, which will be a very important springboard for potential market opportunities in Greater China.

When asked about opening more stores in Asia or elsewhere, Victoria Beckham said that when the machine was mature, the brand would take the next step.

The target cities include New York, Miami, Dubai, Losangeles and, of course, the South Korean market, which has influenced many young people's fashion attitudes.

Of course, in order to get more market share, the fashion brands are paying close attention to buying fashion show now. Victoria Beckham said that fashion brands need to pay more attention to product sales and consumers' experience, but selling winter clothes in summer is not meaningful, showing clothes first, and then waiting for customers to wait for a while to buy patterns.

In recent years, fashion retailing has been in the doldrums.

As a brand that has 100 people in London including two design teams, Victoria Beckham also faces enormous challenges.

In order to make the brand business more focused, she has combined the low price sub brand VVB of the same brand with the cowboy sub line Victoria Beckham Denim.

Earlier, the brand was similar to Cline in terms of creating functional minimalism for women, while Cline belonged to LVMH group. So there was the industry's opinion that Victoria Beckham might also appear in the portfolio list of Kai Yun group, but that is only speculation.

Obviously, whether joining LVMH or Kai Yun group will bring various virtuous synergies to the brand, help store expansion, and even produce better earnings data.

But now it seems that if the brand wants to get more investment seekers, it will depend on the test of Hongkong market.