March Towards "13Th Five-Year" Brand Value Creation New Journey

In the past 2015, China's clothing industry was intertwined with innovation and challenges.

This year, the downward pressure on the economy continued to increase, manufacturing industry overcapacity, poor marketing performance......

China's clothing industry has never been in such a dilemma and difficult. This year, the new economic norm, the "Internet plus" and the "one belt and one road" all follow new thinking.

Millions of garment practitioners devote themselves to the era of "mass entrepreneurship and innovation", and burst forth new vitality in the great surging and surging changes.

Wind and strength sail Qi Xincheng

In 2016, the opening year of 13th Five-Year, the garment industry began to enter a new period of structural adjustment of supply side.

How to adjust and pform is a question that everyone in the industry is worth pondering.

In recent years, clothing enterprises no longer just bury their heads in order, but rather hope to show their brand value and charm through different ways.

As for China's original clothing brand, there have always been some people trying to try and try to find a breakthrough in the design, trying to combine the cultural atmosphere with the original design. Chinese clothing people have worked hard to cross the river by feeling the stones, and garment enterprises have made considerable progress in building their own brands.

On the one hand, the industry has already formed an industry consensus to achieve scientific development and industry pformation through brand building, and to promote the whole industry with the brand building as the leader.

On the other hand, the relevant policy environment of the state has given enough attention to the promotion of brand building, and has formed a benign atmosphere of mutual coordination and mutual promotion between the government, industry associations and enterprises.

White horse, as the leader of the clothing market in China, has gathered a large number of garment enterprises with excellent original design strength. Many famous original brands such as Kaiser, brother, Gloria, Lu Di long have been cultivated for many years.

In the face of the opportunities and challenges of the development of the industry, Baima always forgets its original intention, cultivating on the road of pformation, upgrading and innovation and development, and works together with the garment enterprises to make the name of the original clothes, and embark on a brand-new journey of brand value creation.

As a high-quality environment and "fertile soil" for nurturing and supporting brand growth, white horse has been known for many years in the past 23 years.

Boost brand vitality

The market always favours the real strong who are willing to innovate and change.

In 2015, the white horse worked hard and went against the trend. It continued to optimize the business environment, focused on hatching and cultivating original high-quality brands, and sang songs on the road of the two pformation and upgrading.

Greatly enhanced the white horse market's hardware facilities and business environment, and won the praise from the vast number of households and buyers. In April of the same year, the "white horse quality merchant certification" work was launched in a comprehensive way. Through the two kinds of certification of "factory outlets" and "original design shop", the white horse carried out on-the-spot investigation and evaluation of the scale and capability of the factory, design room, and posted the certificate on the spot according to the results of the evaluation, helped the purchaser to select the goods, so that the brand incubation work was carried out. In September, the Baima costumes procurement Festival, held in September, focused on "walking into DreamWorks" as a theme, attracting more than 2000 purchasers from all over the country to close up with the brand manufacturers, realizing the genuine win-win situation of the supply and demand sides. Last year, the white horse invested more than 2500 yuan in upgrading projects.

The white horse is firmly committed to the brand development path, and carries out all-round channel construction, and is committed to promoting the integration of the garment industry. The core competitiveness of the white horse market is "original design, high-end quality, one hand sourcing and factory direct selling", so as to achieve a new cross over the branding road.

In 2015, white horse invested heavily in upgrading and upgrading projects, greatly improving the hardware and business environment of the white horse market.

The past "12th Five-Year" is the five year that the Chinese garment industry has developed steadily and promoted the fastest. However, under the environment of pformation and upgrading and depth adjustment, the consumption market is not vibrant and the growth of Chinese clothing industry is slowing down.

But even under such a background, there are still a number of excellent original clothing brands standing firm and moving forward steadily.

Their success is no accident.

In the face of opportunities and challenges, the white horse is the base for China's clothing brand incubation, with the readjustment, innovation, pformation and pformation of the core of the strategy to help the brand develop.

In the era of great change, we should abandon impetuosity, stick to our original mind, and enhance our strength with the spirit of continuous innovation, so that the market itself and the brand that it hatches will be outstanding. Perhaps it is the success of white horse.

Through the two certifications of "factory outlets" and "original design shops", the white horse carried out on-the-spot investigation and evaluation of the scale and capability of the factories, design rooms, and posted certificates on the spot according to the evaluation results.

Optimize channels and promote development

Since 2010, Baima has carried out the project of "going out and importing", and regularly held the "Guangzhou white horse clothing brand national exhibition and supply and demand docking conference". So far, it has gone through many core garment industrial clusters such as Henan, Zhengzhou, Beijing, Xinjiang Urumqi, Liaoning, West Liu, Hunan Zhuzhou, Jiangsu Jiangsu, Jiangsu, and so on.

While leading the field's quality brand to expand the new market, realizing the channel sink and displaying the brand strength, the white horse also embarked on the initiative marketing and promotion road from "going to business" to improve the popularity and influence of the white horse.

Last year "

"The concept of" the concept of "traditional industry channels to build where to go," the new proposition, Guangzhou white horse clothing market in the nine national tour on the basis of the extraction of "light mode", in late November to open the "white horse miles" wonderful trip.

The white horse carries more than 30 original clothing brand airborne Shandong Kou Kou clothing international convention and Exhibition Center and the Beijing Bai Rong World Trade Center, has attracted the massive clothing buyer's concern.

"White horse miles", with less investment and streamlined process, flexible cooperation conditions and precise supply and demand docking, can easily expand sales channels for brand businesses, reduce investment costs, effectively solve the problem of oversupply of products on both sides of supply and demand and the difficulty of finding high-quality channels.

At present, Baima plans to consolidate this activity, absorb more brand participation, hold in fixed time and region each year, and form a continuous effect to radiate more city groups.

This means that the white horse has made a new attempt in the integration of industrial resources and the expansion of the national channel layout, and has taken a solid step towards the goal of "expanding influence, promoting trade, expanding channels and pushing brands".

"White horse miles" officially landed, which means that the white horse has made a new attempt in the integration of industrial resources and the expansion of the national channel layout.

Dream journey again

CHIC, founded in 1993, is currently the most influential and influential clothing professional exhibition in Asia.

In 2014, the white horse for the first time organized a large number of high quality brands to Beijing to participate in the exhibition. The booth received thousands of visitors every day, and the 8 brands received nearly 5000 customers, and the number of orders was nearly 100 million, and the famous department stores repeatedly launched the olive branch to the white horse, which successfully opened the first step of the "dream journey". The following year, CHIC moved to Shanghai, and the white horse once again led the brand Legion to make a surprise appearance. The trading scene was still hot, and the negotiations continued in an endless stream. 3 days after the exhibition, the 8 brands established 746 merchants, and 136 orders were obtained.

At the same time, there will be a number of high-quality brands recommended by the white horse every year, and won the title of "China's clothing growth brand" and the "excellent channel brand of Chinese clothing brand" issued by the China Textile Industry Federation Circulation Association and the China clothing association.

As a good environment and fertile land for the growth and development of these brands, the white horse will also play a greater role in the brand growth process in the future.

Above: last year, when CHIC moved to Shanghai, the exhibition of white horse booth was as hot as ever.

The following shows: the past CHIC, the white horse brand Legion can return to the full and win the high order.

2016, another year in March, another year's dedication, another year's careful layout.

This time, the white horse will join hands with the dream house, the beauty of the beautiful, the soft makeup, the good love cloud, the flying Wen, the di and the Keri seven high quality women's clothing brand to fight for Shanghai again.

When original design products are gradually becoming the object of market pursuit, brands need to be more sensitive to capture different needs, and the pace of following the white horse will make more exhibitors clear their direction.

Whether it is to show the originality of design, to seek the appeal of brand promotion, or to expand the channel plan, the expectations of exhibitors will be realized on the strong hatching platform of Baima.

Looking back at 2015, every paragraph of the journey has been recorded.

Stick to the determination and toughness of innovation and innovation.

Time flies, and time flies. The spring of the year of the year of Shen Yin has lit up another new journey.

With the arrival of 2016 full of hope and vitality, Baima once again embarked on its journey, and embarked on a brand-new journey of clothing brand.