Marketing Mode: Timely Promotion And Price Reduction Will Go All The Way.

In the face of fierce competition, many

It will stimulate customers' consumption through false price cuts, which will only lose the trust of customers, and excellent clothing stores will be able to root their profits in customer satisfaction.

They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.

The sales strategy formulated by AZONA is more money and less quantity, minimizing inventory.

The design department of the company designs up to 500 to 600 items per quarter, and regularly launches a batch of new products every two weeks. It keeps the store from time to time with new products, and the first time the news of new products will be announced to consumers of VIP through SMS.

And stimulate customers' consumption.

Timely price reduction is an important tactic for clothing stores. Through timely price reduction, selling off old goods and handling seasonal commodities, the commodity structure can be adjusted, and consumers' desire to buy can be stimulated through price fluctuations.

From the past to the present, will the timely sale and sale be an important sign to test the immaturity of the clothing store, because the clothing is different from other types of goods and has obvious timeliness and seasonality.

The market value of off-season clothing has been greatly reduced. If we do not get rid of it in a timely manner, on the one hand, we will be in a tight position. On the one hand, we will be in a tight corner, and it will be easy for them to get into a predicament because of insufficient funds.

Do not expect that the clothing of the season will be popular again in the near future. In a few years, an old clothing will become popular again, because many consumers have a nostalgic complex. But the high cost and interest of the commodity will be eaten up all the time. Moreover, the big sale price does not mean that there is no money to earn. Some clothing may get 100% or even 200% profit in the season. Even if half the price is cut, it can keep the capital. Besides, the popularity of the sale will make up for the loss caused by the price reduction on the other hand.

For AZONA, a season break is a strategy and an art.

In February of this year, for example, they did not use the usual practice to dispose of the goods in the two seasons of autumn and winter in the spring, but to recover them, but sold the last spring stock as low as 50 percent off.

For customers,

Attraction is one, and more importantly, it can be put into use immediately after it is bought. Instead of the usual clothing discount, the spring season autumn and winter season goods are cheap, but they must wait for nearly a year before they can get up.

The effect is very obvious. In February 2005, AZONA discount goods decreased by 1% compared with the same period last year, while sales increased by 10%. The sharp increase in sales was mainly caused by the heavy flow of people brought by discounts.

If the price is reduced after the festival, it will drop to the bottom.

Some private and private manufacturers in Wenzhou, Zhejiang, call this method a "penny profit method".

That is to say, as long as there is a 1% unit price profit, we should be satisfied and avoid greed.

In fact, this method fully embodies the principle of "incremental price reduction and price increase".

The profit of a penny looks insignificant, but the price fall (cheap) will lead to a huge increase in sales, resulting in a significant increase in total profits.

Therefore, it has been suggested that business managers should establish a sense of "1%" raising prices.

That is to say, the strategy of small price increases is adopted, because small price increases have excellent "concealment".

For example, the price of products will float up to l%, and many customers will not mind, especially for products with low price (within a few yuan).

When you increase 1%, the general customers will not have the feeling of being unable to bear, and your total profit will increase greatly.

As long as the total profit is 1%-5%, we should be satisfied. Excessive greed will backfire.